How To Increase Sales In Your Fashion Boutique

Women’s fashion is a crowded market. Being able to stand out from that crowd and distinguish your brand from the rest, is key to success in fashion retail. But without the big marketing budgets of the high street names and the designer labels, how do you make a name for yourself? 

The digital age has levelled the playing field somewhat when it comes to marketing. It’s now possible to earn brand recognition and get your products to your ideal audience with a fraction of the marketing spend that was once required. 

If you run a fashion boutique and are looking to grow your brand presence and sales, then take a look at the following tips.

Use your social media audience to create a buzz around your brand.

Create a hashtag for your brand and encourage Instagram and Facebook users to share content of themselves wearing your clothes, under that hashtag. Give users incentives to become a part of your online community and boost your brand values with campaigns centred around things your brand believes in, such as empowered women or pushing themselves to be the best they can be. 

Use influencers to gain access to a new audience

Seek out fashion bloggers and vloggers and Instagram influencers who already have a significant and loyal following who will be able to give your brand exposure amongst a new audience. 

Run promotions and giveaways

Use social media to run promotions and offer giveaways in exchange for users sharing your content and engaging with your posts. You could ask them to tell you why they love your clothing or what their favourite item is that they wear over and over. Or simply pick at random from those users who have shared your post.

Think About Your In Store Design

Making the most of digital marketing opportunities shouldn’t be at the expense of traditional methods of increasing sales. If you run a physical store, as opposed to just an online store, then pay attention to how your store is designed and how your stock is displayed. Clever and quirky window displays catch the attention of passers by. And mannequins help turn curiosity into a sale by showcasing how different items can be paired up, and how they can be worn for a really good look. Shoppers go into a clothes shop for many reasons. Some go in because they need something specific but many go in just for a browse. While there may be no intention to buy, a 

female mannequin work by catching the eyes of disinterested buyers and turning them into interested buyers. And impulse buying is a big business. The average American shopper spends about $5,000 a year on impulse buying.

All of the above take very little time and require almost no expense. But all can significantly increase your brand awareness which will in turn boost sales. It might be a competitive business, but it’s still perfectly possible to get your brand the recognition it deserves with a bit of creativity and a mix of old fashioned and digital marketing strategies. 

Making Your Business A Public Relations Sensation

Making a business popular is a challenge which a lot of people struggle to overcome. Of course, while this sort of work is well documented around the web, it isn’t something which people do everyday, and the odds are that your business is quite unique. There are a range of different paths you can follow when you’re trying to achieve popularity. Most of them are fairly easy to navigate if you put the right amount of effort in at the beginning, and this post is going to be giving you a head start with this side of your company.

Environmentally Friendly

The environment is a very hot topic at the moment, with climate change in full swing and the clock ticking on the efforts which people make. Businesses which show that they are investing in the future by making themselves good for the environment will always be popular. You can achieve this with solar panels to make power, a large water tank to collect and store rainwater, and work done to make your offices more energy efficient. Of course, customers might not see all of this, but you can talk about the impressive work you’re able to do on social media.

Ethical & Compassionate

In the past, companies used to treat their customers however they liked, not having to worry that they wouldn’t come back. Nowadays, though, people have far more options available to them, and this means that you have to prove yourself an ethical company. This can be done through good customer service, and this will mean responding to people’s queries as soon as possible. You should also consider comments on social media, as this is a form of customer support which more people get to see.

Innovative

Doing things which other businesses have never tried before can be an excellent way to make yourself stand out. Not only will this make it easier for you to market yourself, but people will appreciate seeing products which are different to the ones they’ve used before. Of course, this will only be successful if the innovations you make are actually good, though most people have the ability to come up with ideas which can be a hit on the market.

Humorous & fun

Finally, as the last idea on this list, it’s time to think about the way you make your potential customers feel. If they smile when they think about your company, they will have a natural draw to it, and this will make it easier to win them over. One way to achieve a goal like this is by presenting yourself as a funny company. Examples of this can be found all over social media, and this has proven to be a hit over the last few years.

With all of this in mind, you should be feeling ready to get started on making your business a public relations success story. A lot of people struggle with work like this, finding it hard to know what needs to be done when they are trying to make their business more popular.

New To Marketing? Get On The Digital Level

Digital marketing is something most businesses are investing in these days. It’s a billion-dollar industry, and it’s only expected to get more and more wealthy as the years go on. After all, the majority of the world’s population is on the internet, and has access to a TV or a Smartphone – we’re connected, all at once, across the planet, so it’s no wonder companies are using this fact to their advantage!

And your company can do the same. If you’ve got a business plan in mind, and you’re getting the wheels spinning on a startup, it’s time to get interested in the marketing side of things. It’s incredibly important to get your brand out there, and here are just some of the best digital ways to do just that. 

Get to Grips with SEO

SEO is the number one key to making sure you’re building the right kind of online presence, and that your efforts aren’t going to waste. If you’re able to build a stream of strong SEO, from the start of the game, you’ll have a much better chance of attracting a long line of customers when the time comes to do just that. 

But SEO can be very tricky to try and master. But the good news is that you’re not alone – there’s a lot of advice articles online, as well as courses you can take yourself (that won’t be too expensive, in the long run), as well as agencies like In Front Digital who can help build your SEO with you. Sometimes you have to outsource, especially when you’re only a startup or new business, and have no experience behind you. 

Get Used to Your Analytics

Your analytics will tell you where you’re going wrong, and what you’re doing right, so make sure you know how to read them, and what to look for. The better used you are to what the stats say, the earlier you’ll catch a problem with your online presence. And when it comes to the modern, digital business, time is very much money! 

Build a Website

If it wasn’t already obvious, you’re going to need a website, there’s no doubt about that. If your business has no stable and legitimate online presence, you’re never going to attract the kind of customer attention you’ve always dreamed of. After all, a Facebook page with no link back to an actual website is not enough for most of the population – where are they meant to purchase your products or services? 

Build yourself a website, or get a webmaster to make one for you. It doesn’t have to cost too much to even set up a basic landing page, announcing your coming soon! 

Getting on the digital level is key to building a successful business in the modern-day and age. It’s the best place to market yourself and your brand, considering the ever-presence that takes little to no maintenance to keep up. So, make sure you’re setting yourself up just right!