Category: SEO

Getting the message across to your customers is one of the biggest concerns for any new business. When it comes to growing, you need to develop your brand and build up exposure to it. There are many ways that you can do this, but a multichannel approach will help you to get the widest catchment.

Don’t Underestimate The Power Of Direct Mail

In these days of social media ubiquity, you’d be forgiven for overlooking printed media when it comes to marketing. The days of sending out mailshots may seem like a distant memory. But hearing that post box open will make you pay more attention these days than hearing the ping of yet another email that you probably won’t open hitting your inbox. 

The truth is that we like to receive things in the post. And there is something about holding a physical item in your hands rather than receiving digital communication that can easily be deleted. Put something into your customer’s hands, send out a mailshot. But make it worth their while. If you have a loyalty scheme or have taken contact details in exchange for marketing, then you will have the start of a mailing list that you can utilize. Give them some kind of exclusive offer that you are not giving someone else. Make it a measurable campaign so that you can test its impact. You can do this by using vouchers.

Use a company such as https://www.wdmonline.co.uk/ who will be able to print and send out your communications saving you time and effort. 

Building Up Your Social Media Channels

Growing your brand through the use of social media will mean that you will need to post content regularly. Having good quality posts that are of genuine interest to readers and are not just promotional material for your business will help you to build up your following. Provide advice within your niche to help your customers to find out. Think about posts that prompt a response from the reader. These will allow your post to appear in the feeds of their friends. You will create a much larger reach through posting well thought out engaging content that elicits likes, shares, and comments. 

Make use of social media sharing tools such as Hoot Suite, as these can be useful for scheduling posts to go online at peak times meaning that you get the full impact of a social media campaign that hits users when they are online. 

Create Measurable Campaigns

When it comes to sending out social media campaigns to promote a product or service, make it measurable. Have a promotion code, or a trackable link so that you can find out where the user has come from, and therefore where your marketing budget is best spent in the future. With a range of sponsored posts available to you, you’ll not know where to invest your cash until you try and a few different angles. Be smart and test and compare everything before investing large amounts into that approach in future.

Technology has always been part of sci-fi stories as the enemy of human life. 

In Orwell’s Nineteen Eighty-Four novel, technology is deployed to create a state of repression and totalitarianism. 

The Matrix Trilogy seems to imply an even darker future in which humanity, as we know it, is only the product of software applications. 

Even X-Files dabbled with evil technology when Fox Mulder and Dana Scully fought for their lives against a computer system turned bad. 

But the question we all want to ask is: Should we really fear technology? Are machines and software tools likely to outsmart humanity and cause our irremediable destruction? When it comes to destruction, there is no evidence that technology is plotting against people. Outsmarting, yet, is another matter. 

It can take over repetitive tasks for you

Technology is the first and most common answer to dull functions that seem to eat away our concentration and productivity. Repetitive tasks that can’t be maintained in the long term without affecting your performance and mood can easily be entrusted to an automated system. From reporting jobs to managing the communication process, there are plenty of automation opportunities in the business world. More importantly, most businesses already automated some of their procedures successfully, saving time and money in their day-to-day activities. 

It’s cracked the formula to digital success

Technology can process large volumes of data in a short time and without distractions or mistakes. While human error is often a risk when you need to review and manage piles of data, artificial intelligence can relentlessly navigate through vast volumes and make sense of the information. As such, there is no doubt about trusting AI for data-based decisions. If you’re still trying to answer self-doubts about Google AI: should you allow Google to create display ads? or any other data-based applications, be assured in the knowledge that technology will gain the most significant overview of the tracked data. Using algorithms and data analysis, tech solutions can make sense of contradictory human behaviors – because they don’t mix emotions with data interpretation. 

They can answer the most pressing queries

Technology can partially replace human interactions. While most people can tell the difference between a real person and a chatbot, for instance, most customers prefer the emotionless and convenient bot. Why are bots a favorite? The answer is simple. Bots can handle a large amount of data, which makes them the ideal partner to answer business queries in record time. Additionally, from a company’s perspective, bots reduce your costs and resource waste, while providing an answer at any time of the day or time. 

Technology makes us more efficient. It can replace employees on repetitive and dull tasks, ensuring your team can focus their team on what they do best. Additionally, it can process data rapidly and error-free, providing actionable insights and answers. Is it smarter than us? Technically, no, your tech tools are not smarter than people because they’ve been designed by people in the first place. However, it allows us to become smarter, not only by offering reliable and insightful support but also by allowing you to focus on innovation and creativity. In other words, as long as humanity maintains its tech involvement as a positive force, it seems the bleak future described by sci-fi stories is not a real risk. 

Have you considered booking a place at a trade show for your business? If this something that you have been pondering, now could be the right time for you to give it a go. 

Exhibiting at a trade show offers many benefits to your company, but don’t forget, if you are going to do it, you need to do it the right way. First impressions are vital at events like this, so you need to ensure that your business is presented in the right way. To make sure that your business stands out from the others at the show, it is a good idea to use custom trade show displays to reflect your business in the right way. 

Take a look at some of the main benefits that exhibiting at a trade show can offer your company:

Brand Awareness

Building up brand awareness is crucial for the success of any company, but it is often one of the hardest tasks. Your business’ regular marketing strategies and promotional tools may have a focus on building brand awareness, but a more direct approach can make a big difference. This is where exhibiting your business comes into its own. Displaying your business allows you to showcase it perfectly, and give everyone a flavour of what you do and what your business is all about. The added bonus of a trade show is that people can speak to you directly in ways that other promotional techniques can’t offer.

Making Contacts

Building up your contacts and getting to know other people working in your industry is always a positive move. The more people you know, the higher the chances of these contacts turning into business opportunities in the future. Making industry contacts, may not seem too important right now, but potentially lucrative contracts can come off the back of meeting people at trade shows. New business could come directly from the contact, or via them recommending your company to someone else. Either way, this is a very positive outcome.

Knowledge Boosting

Want to stay up to date with everything happening in your industry? Well, a trade show can help you do just that. If you get to take some time away from your stand, you will find a mine of useful industry information at a trade show. Fellow exhibitors showcasing their businesses allows an insight into what your competitors are up to and is an invaluable way to spot new trends.

Attending talks at trade shows allows you to learn more about current thinking in the industry and be among the first to know about industry developments. 

As you can see, attending trade shows offers many benefits. Firstly, you can showcase your company, let people know what you are all about and build your brand awareness. Secondly, you can gain insight into the industry, see what your competitors are up to and gain an understanding of how the industry involves. Lastly, it is a unique opportunity for face to face communication with potentially lucrative contacts.