Marketing blog

Instagram Caption & Post Ideas!

Trust me, posting multiple times a week and trying to think of captions and content that is original and increases engagement is NO easy feat!

So here are a few simple ideas to get set you on your way!

Meaningful – Share your business fears! Yes! That’s right! Be open about what aspects you found difficult when you created your service or product. What INSPIRED you to create your business in the first place? What’s your brand story?

Another topic could be a personal achievement and things you had to overcome on your journey.


Engaging – I love this one! Just take a look at the image below. These can be created using Canva and if you create a simple template, used time and time again!


Interesting – Give a fact about the niche you work in! So for example, I’m a social media specialist so my fact could be that 52% of businesses post on social media DAILY! So are you? 


Funny – It’s a simple fact that some of my most liked posts were actually funny quotes! ‘ I think my spirit animal might be Gin……. ‘ 

Value – Adding value to your posts! For example, I might create posts on how to create Twitter lists or how to create a beautiful Instagram feed.  

Promotional – Try to stick to the 80/20 rule so that’s 80% helpful and fun content and only 20% promotional. Do you have a new book? An online course? A special offer? Share it!

Competitions – It helps to have an engaged audience of at least 200 firstly, but competitions are a great way to keep your followers coming back! Ask them to like the post and comment to enter. Your content is only shown to roughly 10% of your followers unless you have a number of comments on your post. Then Instagram will show it to more of your followers as they will see it as more valuable.


Feedback Posts – Do you have any great reviews? Share them!


Blog posts – Do you have a business blog? Share your new blog post in your feed AND in your stories!


Inspirational – So if you were a cafe aimed at mums, I would google the keywords ‘Mum’ and ‘Motivational quotes’ and then I’d recreate that quote on Canva using my brand colours giving the owner a shout out of course!


So just a few ideas for you but if you would like more guidance on what type of captions and content would work well for your personal business, get in touch at!

Business Blog

Five Things You Must Know About Your Customers Before…

If you would like to make sure that you are able to maximise your conversions and talk your customers’ language, you will need to do your research and make sure that you are positioning your brand in the market well. Apart from competition and market research, you will need to also put yourself in the shoes of your potential customers, so you can tailor your brand messages to their needs and personality. Below you will find a list of things you must figure out before you can reach out to them.

  1. Their Expectations

The first thing you need to be aware of is your clients’ expectations when searching for products or services similar to yours. You can read social media posts, join groups, and even sign up for blog updates. Whether your business is a B2B or B2C, you will need to find people who represent your target demographics, so you can send out surveys and quick questionnaires, to tailor your brand messages to their needs.

  1. Their Values

Another level you can connect with your customers is through shared values. Many business owners neglect value alignment, even though it can improve their conversion rates. You will need to find out about the cultural background of your potential clients, and read industry reports that will help you understand your potential clients better. This will in turn help you understand where you can personalize the messages to make them feel like you are talking to them.

  1. Their Experiences

Of course, you will also have to ensure that you know what type of experiences your clients have had in the past ordering similar services and products. You can read reviews and blog pots, and find ways you can do better than other companies. This will help you identify your unique value proposition that will make your brand stand out from the crowd.

  1. Their Preferences

You can also learn more about your customers’ preferences and make sure that you prioritize the experiences that matter the most for your customers. If you are in a trust-based business, you will certainly need to ensure that all client accounts are safe and confidential. You can even implement a KYC Check in your sales process to help you.  

  1. Their Buying Triggers

If you can figure out what makes people buy and what their triggers are, you will be able to tailor your brand messages to their decision process. For example, some people are going for reputation, while others are more inclined to wait until you offer an introductory discount or a money back guarantee. If you can think with your clients’ head, you can ailor your sales funnel to their preferences and buying habits.


If you are serious about engaging with your target market and your audience, it is important that you get to know them. Ask relevant questions about their buying habits, their past experiences, and their preferences, so you can tailor your brand messages to their needs and maximize your conversions.

Business Blog

Moving Left Of Centre: Developing A Niche Business Properly

When we work hard to be left of centre, to stand out, we need to find our own unique path to forge. While most businesses end up using technology to communicate with their audiences, when you’re looking at developing niche communication practices, or and niche business, how can you do this properly?


Be Outstanding In Your Field

To really push a niche business forward, you are trying to sell an idea that people may not get on board with. You can do this by putting in the time and effort, which can take many months, if not years, but this is why so many people look at becoming an influencer. In essence, this is about being a leading light, which is great when you’re in a business that is incredibly unique. To be an influencer, and someone who is laying the foundations for other businesses to follow, becoming an influencer is indelibly tied with niche business process.


Choose Your Market

When you are working at developing a business that’s out of the norm, finding the desire for that specific product can be harder than normal. But, you’re at an advantage that when you find the right marketplace, especially those that need this product, but have never been able to acquire it, this is where you can stand out. Choosing the appropriate marketplace requires a lot of legwork, but once you have completed this research, you will reap the benefits.


Research Your Competitors

While you might find your idea is extremely unique, are you 100% sure? If you’ve got an idea that hasn’t been implemented in any way before, you need to take appropriate measures to protect the idea. This could be through a trademark lawyer, or having a patent on your product, but at the same time, you need to ensure that you aren’t treading on someone else’s toes. If you think you’ve got a unique idea, you better be doubly sure that it is unique, otherwise, you may find yourself at the receiving end of a lawsuit.


It Can Be Difficult!

While most of us know that many startups have struggles, when you’re going that deeper into the rabbit hole, and trying to get a business out there that is unique in every aspect, you may find yourself negotiating a bumpy ride. It can be difficult, but this is where the preparation becomes essential. Having an appropriate business plan, contingency plans, as well as ensuring that the product is able to fill a gap in the market, will make sure that your company weathers those storms during the first year. Unfortunately, the majority of startups fail within the first year, and if you’ve got an idea that stands out, but also stands the test of time, you can’t put your feet up and relax just yet.

Developing a niche business properly isn’t just about a unique idea, but ensuring that it comes from a place of practicality and business acumen that has been tried and tested. Individuality works incredibly well in your favour, but only once you get the basics in place!