Business Blog

Essential Investments All Small Business Owners Need To Make

There is no getting away from the fact that even small business owners need to invest a percentage of their profits every year. That is the only way to guarantee your company continues to grow and expand at a suitable rate. However, knowing where and how to spend your money is sometimes confusing for those without lots of experience. With that in mind, and in the hope of setting the record straight, this article will point you in the right direction. You should have a much better understanding of your requirements after reading this post. Make sure you share it with any business owning friends or associates too.


Staff training

All entrepreneurs must understand the value of professional staff training. While you might not have to pay for courses for some of the unskilled people working for your company, all managers and team leaders would benefit. If the managers you employ all have ILM Award Level 3 qualifications, there is a decent chance they will come up with excellent ideas and help to improve your operation. You just need to search online for the best training providers in your home country and then get in touch with them to obtain some quotes. In many instances, your staff can complete their training courses online.


Marketing and advertising

Your company could supply the best products or services on the planet, but you will never make millions if people don’t know your brand exists. Considering that, it’s critical that you invest in marketing and promotion as much as possible every single year. We live in the digital age, and so there is no need to pay for TV and radio ads in most instances. Instead, you should pay some professionals to build an online presence for your business. You can then invest your budget in social media advertising and tools like Google Adwords.

Expanding into new markets

There will come a time when you need to expand to ensure your company continues to grow at a suitable rate. You should aim to develop slightly every single year, and that could mean many different things depending on the nature of your operation. Those who supply products might consider adding some new items to their list according to entrepreneurs like Richard Branson. Those offering services to other business owners might attempt to sell their assistance in new territories overseas. Just make sure you always conduct a lot of research and never rush into anything until you consult your legal team.

You now know about three essential investments that all small business owners will need to make this year. Of course, there are always other ways in which you might want to spend your profits. The information on this page is just here to make sure you don’t overlook any of the fundamentals. With that in mind, you just need to create a plan and work out how much you can afford to spend this year. There is only a month to go until you need to submit your tax return to HMRC, and so there is no time to waste.

Social Media

The Simple 6 Step Social Media Strategy

According to Dream grow, 95% of Online adults aged 18-34 are most likely to follow a brand via social networking, and 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. 

So it’s not hard to believe that 92% of retail brands use at least 2 social media platforms or more to connect to their audience base.

But firstly, you need a strategy!

Social media strategies can be confusing, especially when it comes to calculating your ROI. I like to see social media as a way to connect with my audience base and to raise my brand awareness.

If you’re thinking more along the lines ‘How much money can we make from Twitter this month’ then you’ll likely to be disappointed.

But if you’re willing to invest the time getting to know what makes your audience tick, and engage with them, then it definitely can boost your traffic and brand awareness, and these are the key ingredients that can lead to sales!

Here are my 6 simple social media steps!

1. Create Your Goals 

Here are just a few goals you could consider for your content marketing strategy. Did you know that people who write down their goals are likely to be 33 times more successful than someone who doesn’t?

  • Brand awareness
  • More traffic to your business blog
  • Community Engagement
  • More newsletter subscribers
  • Create a loyal fanbase
  • Increase retention



2. Research your audience

Nearly 79% of adults use Facebook, but how many REALLY engage with your business page? Remember that the majority of people use Facebook to connect with family & friends, NOT brands and that’s why you need to understand where to find your audience base and how to engage withe them.

  • Understand the general demographics for each social media platform. If your target market is 60 years plus, then using Instagram may not be the best audience considering most of their audience is within the 18-29 years bracket.
  • Where is your audience based?
  • What do they like to do in their time off work? Hobbies & Interests?
  • What is their professional/ Employment status?
  • Which social media platforms do they like to hang out in on their time off?


3. Establish Key Metrics

This will give you a better idea of your ROI. It can be tricky to track social media progress but there are some key elements that can help you along the way.

  • How many weekly impressions did you post receive?
  • How many likes?
  • How many people engaged with your content?
  • How much of your traffic came from your social media platforms?
  • How much reach did your Tweets have?


4. Research your competitive landscape

Researching your competitors can give you so much information! Brands that are well evolved have already done all the hard work in finding their niche market and you can tap into this too. Then, once you get the basics down, you can make it your own!

  • What platforms do they get the most engagement from?
  • Do they have a similar audience base to you?
  • Which content receives the most engagement?
  • Do they hold competitions on their Facebook pages?
  • Can you follow and engage with their Twitter followers?



5. Creating your content 

You can manage your content by using scheduling platforms such as Buffer or Hootsuite but remember that unless you log in to engage for at least 15 minutes a day, it’s unlikely your account will receive any attention! When creating your content you want to think about;

  • Using Twitter lists for your influencers to see their most popular tweets
  • Create a list purely for interesting content 
  • Researching on Buzzfeed content using keywords, what was the most popular post?
  • Remember content with images and videos will receive triple the engagement
  • Do you incorporate Facebook live and Instastories too?
  • Will you post on trending topics?



Then pop in daily to Engage, Engage, Engage!!

6. Tracking your results

Around 80% of marketers find it difficult to work out how much revenue their efforts actually created and tend to monitor engagement. To get you started think about;

  • How many likes did your content receive?
  • Did any sales from google analytics come from Social media?
  • Did you have a high number of newsletter signs ups and which traffic source did they come from?
  • Can you see an overall increase in Twitter followers and impressions?
  • Are more people visiting your Twitter profile?
  • Did you receive anymore Facebook page likes?


Ok so here is just a quick snapshot of the basic 6 step social media strategy.

Do you need help to create your own strategy? Get in touch!


















Business Blog

Ways That Business Events Can Grow Your Business

Every entrepreneur wants their business to grow and be a huge success. Unfortunately, this is much easier said than done. If you think that starting a business is hard, then you’re in for a shock, because growing one is far from a picnic. Luckily, there are lots of methods, strategies, and things that you can do to get your brand and products out there and increase sales. Attending or hosting a business event is one of the best ways to do this. Here are four ways that business events can help to grow your business.


Earn Some Revenue

Whether you’re hosting or attending an event, it can be a great way for you to earn some money for you and your business. If you’re the one hosting, you can charge people for entry; Most of this will cover the cost of the event, of course, but you should still see some profit at the end of it. If you’re attending, and are somewhat of an expert in your field, then the host may want to pay you to speak. You can also earn some money by selling your products or services at the event.


Create Brand Awareness

Business events are the perfect place for creating and increasing awareness of your brand and products. Your bespoke exhibition stand design and build alone will say a lot about you and your business, and will give potential customers and clients some idea of what you’re about. Events are a particularly great place to launch new products, especially if you’re the one hosting. You can use the event to increase press coverage and teach customers about your new stuff, both of which will create a buzz and excitement.


Build Relationships

During events, you will be able to speak to current and potential customers and clients face-to-face. This gives you the opportunity to answer any questions and deal with any queries immediately and directly. If everything goes well, they will go home and do more research on you and your business; They might even try to find out when your next event is or where they can buy from you. This will help to build strong relationships that will last long after the event has ended


Increase Employee Productivity

You probably get to attend these types of events regularly, but your employees may not. Because of this, an event is often viewed as a treat, as it’s time away from the office. Of course, they’re still working, but they’re working somewhere a little more fun and interesting, and get free food to top it off. This means that you can use these events as an incentive to increase the productivity and satisfaction of your employees, which will improve your business, and help it to grow.


To survive, a small business needs to adapt and grow. Business events are perfect for this, as they help to get your brand out there to potential customers and clients, build relationships with them, and earn you some extra money on the side. With so many benefits, there’s really no reason not to host or attend an event yourself.