Category: SEO

You’ve set up your website, you’re ready to launch your start-up but there are some things you still need to get right. When you’re an entrepreneur you often find yourself having to be a jack-of-all-trades, having to figure out your marketing, sales and your accounts all while trying to fulfill your product or service.

It can be a tough road but if there’s one thing that you want to get right it’s your social media marketing, which is up there with direct marketing and finding the right SEO Company to get your website on point.

In this blog, we take a look at three things you need your social media marketing to do and how to get started.

Find Your Platform

Before you even begin to think about building a social media strategy there needs to be a strong element of research. Take the time to get this part right and everything that follows on from it will make sense and be effective.

You need to know which social media platforms you want to target. Are you customers spending their time hanging out on Instagram or are they avid Tweeters? Do they even prefer the far more conservative world of Pinterest over Facebook?

The way you’ll find out this is by asking them, or at least paying someone else to ask them for you. Employ a market research company to ask the questions, or devise your own however you find out, find out. You will save potentially thousands of pounds focussing your time and money on platforms that contain your customers and not creating content for the sake of it, which won’t reach anyone.

Be Relevant

You are not going to attract a following overnight, particularly if you are a new brand. Got a famous friend on Twitter, ask them to help out. The power of influencers is strong. Otherwise, you’re playing the long game. Build great foundations and post regular, high-quality, visually attractive content.

Use memes, videos, special offers, anything to attract a crowd and then keep going. Post several times a day, create momentum and keep at it.

Consider Advertising

If you’re struggling to get noticed in an ocean full of content then kick-start your campaign with some high-quality advertising. Yes it can be expensive but often this is an expense well worth absorbing. Plan your advertising carefully and follow-up quickly with your best content that will capture your new followers’ interests and lead them back to your website, time and time again. Eventually you will have that interest converted into sales if your website is in great shape and able to funnel customers through to a sale or query.

Don’t approach your social media strategy half-heartedly but don’t rush into it either. Make sure to get the building blocks set right before you move on to the job of creating content.

All the hard work will pay off and you’ll be glad you went about it the right way as your following takes off.

Offices can often be dreary and demotivating. A bit of colour and greenery from artificial flower hanging baskets would rarely go amiss, both to enliven the sight of the area and the attitudes of the people working within it. Yet offices can be big places, with lots of spots to choose from. Each of these has its merits.

Within every office, there are often countless individual desks where employees toil away for hours most days of the week. Companies like Powerhouse Group optimise these spaces to ensure productivity. The design of these desks will likely affect the practicality of having artificial hanging baskets at them – for instance, if they’re low-build structures with no suspended platforms above head-height, then there’s nowhere to hang anything from. However, if such platforms exist then that means you can add some much-needed colour to your desk, providing something pleasant to look at whenever the workload begins to get stressful. 

On a more collective basis, most offices have some sort of kitchen area where coffees and teas are made, lunches eaten and gossip passed. Such zones or rooms are often intended as a chilled out location where employees can wind down, so the addition of artificial flower hanging baskets only adds to the already upbeat atmosphere. Yet aside from their merits, neither of these options are as visible as suspending a basket from the windowsill, either on the inside or outside of the glass. Such a location is often on show for the entire office to see and, if many baskets are lined up one after another

The benefits of mixing up the sizes

As with colours and types of flowers, it is always preferable to have a range of basket sizes. It mixes things up and breaks up any overwhelming sense of uniformity to provide a more appealing and diverse view. And on top of that, each type of basket size has its own benefits, whether in a collection or on its own.

Most of the time such artificial hanging baskets come in either small, medium or large sizes, with each basket ranging from and around 30cm to 40cm. Small and medium-sized silk piece options are better suited to interior assemblages, as they provide a bit of colour and greenery without taking up so much room as to be inconvenient. This is especially true of small baskets in close-knit quarters such as bathrooms, office desks and sheds. When it comes to outdoor, wide gardens however, it is worth mixing things up with a few of the larger varieties as too many smaller ones can appear as if the space isn’t being best used. 

Large artificial flower hanging baskets also expand the amount of colour on show, which can boost your mood while sitting outside on a sunny day. When decorating larger spaces – for instance, a warehouse or centre during an exhibition or other big event – then the broader the basket, the more visible it will be the passers-by. The height at which you hang your flowers will also make a difference: whereas a tall doorway may require a bigger basket in order to make the flowers clearly visible, a short porch frame at head-height is easy to see and as such could make do with just a medium-sized option.

With more people than ever wanting to do business with people who care about the environment and who care about sustainability, you need to get in on the eco friendly action. Ensure that you take note of the buzzwords of the day like green, reusable and ethically aware, and build your business vision around them. While you might be under the impression that making your venture eco friendly will cost you money, this can be an expenditure that can pay off in the long term. Consumers are more savvy than ever and are willing to pay a premium if they can be sure that who they buy from makes it an aim to be conscious of the world. Take a look at how you can arm your business with eco credentials.

Recycle

If you are an office based establishment, you might struggle to think of too many eco friendly initiatives. Sure, you can train your staff to switch lights off when they aren’t in the room, and use less water by boiling the kettle less often, but this is pretty trivial stuff. Instead, think about an eco-policy that your staff can sign up to.

Every time you replace your hardware, don’t assume that you need to ship your laptops and printers off to the dump. Instead, consider those in your local community who could do with some sound computers. Once you have wiped hard drives and you’ve ensured that your sensitive and confidential data isn’t compromised, you can consider donating your laptops to local schools, nursing homes and adult education centers. This is great PR and improves your relationship with your local community.

Products

If you import products or you make components for industry, ensure that the powder coating and other manufacturing essentials that you use are VOC free. These harmful chemicals are not good for the environment and can damage your staff’s health. Go greener and cleaner in everything that you do, from the transport you encourage your staff to use, to the way in which you make products. If your supply chain could be greener or more ethically sound, investigate new suppliers, cleaner haulage firms and better end user retailers. By making it a point of business in your vision and long term goals, your customer base will see the efforts you are making to arm your business with eco credentials.

Car Sharing

While this initiative has been around forever, it’s more important than ever that you take the lead. City centers are havens for toxic fumes. Encourage your staff to car share, or better still, cycle to work. As a business, you can subsidize bicycle purchases when you launch a scheme in conjunction with a local bike shop. Your staff team will become fitter, and their commute to work will be more enjoyable.

If you are eager to get in on the eco-friendly act, make your business a beacon of all things green and sustainable in your local community.  By setting an example, you can see your sales and profits rise.