SEO

Does Business Travel Have To Compromise Your Company’s Eco-focus?

In this age of high competition and easy access to behind-scenes information, consumers are more liable than ever only to shop with companies that show good ethics. And, since eco-conscious activists have come more and more to the fore, eco company focuses play a considerable role in this. 

Nowadays, a business that doesn’t recycle or at least try to off-set their carbon footprint using  PVC Valves to control oil leaks, etc. is likely a company that many won’t even consider. Hence why, as a caring business owner, you’ve gotten fully on board with as many eco improvements as you can. There’s just one problem; you’re still falling foul to business travel. 

You simply can’t run your company without meeting international clients. Yet, a business that claims to be eco-conscious and is proven otherwise is worse than a company that never claimed to care in the first place.

It’s a catch 22, but there is a path out of this dilemma, and we’re going to consider what it looks like here. 

No more short flights

Most often, your business travel needs involve short distances in the grand scheme of things. Yet, flying from one state to another is sure to be your fastest option. The trouble is that short distance aviation like this causes the most pollution per kilometer of any transportation method. That’s an issue, and it’s one you can negate by choosing alternative public transportation methods, such as trains. This may take an hour or so longer to tackle, but trust us when we say that the damage you’ll avoid with this alternative is more than worthwhile. 

Work with fair-trade travel companies

Though they’re few and far between, fair-trade travel agencies like Better Places Travel do exist, and they could also come to the rescue in this situation. With their focus on local, sustainable travel plans, such a company can work wonders for improving the overall damage your business trips cause. What’s more, forming long-term working bonds with such a company is sure to help rather than hinder your support of the eco cause. 

Always off-set damage

It’s also worth noting that, as a company, you should always aim to off-set any damage your travel might cause. Again, there are fantastic companies out there like FlyGRN, who take care of this for you by planting trees or investing in solar panels after every purchased flight ticket. Equally, hosting a large-scale eco event, or even donating money to fantastic green causes off your own back could be enough here. It’s not ideal, but it does at least show that you’re aware of the issue and doing whatever you can to lessen impact on a trip-by-trip basis. 

Sticking to your morales across all business processes is, honestly, the only way to keep clients and popular opinion on board. Whatever you do, don’t claim to be an eco-conscious company and then send employees on one-hour flights across state. It’s not going to reflect well on you or your profits for the season!

SEO

Creative Tech to Boost Your Business

There are state-of-the-art creative tools you can use to market your business online and with analytical apps, you can monitor the results of your sales and understand your client base. The more you get creative technology working for you will not only help your company run more efficiently but you will also make a better impression on your clients and investors. Building more web presence and advanced use of design and communication software will make your business appear more legit and reliable. Here are some examples of how creative tech can boost your business. 

Video

There are many ways you can make creative video content work for you. There are different types of content you can create and it’s a fun way to engage your customers and really connect with them. You can make a video diary of what you and your employees are up to. If you want to promote your brand image you could post things like any volunteer projects or team-building activities that raise environmental awareness or support other humanitarian causes. This will earn you a lot of points as companies with a “green” ideology are proven to more successful. You can also post simple videos of yourself talking about last products, and even better video tutorials. Make the most advanced video technology and get it working in your favor. Alternatively, you could set up your own blog about your business, which would work in the same way. The most important thing is to stay as active as possible in order to hold your followers’ interests so that they continue to share your posts. 

Podcasts

Podcasts are a great way to build up a fan base of listeners. It’s also a means of networking with different communities. You can include these on your website to spread the news about your business, give tutorials or useful advice. The good thing is they are very cheap to make as all you need is a good quality microphone on your PC in order to record and audio editing software, Audacity is a great example. You then can publish your podcast online using a service such as Google Blogger

Digital Marketing

As well as running your own blog, you can advertise through bloggers and get them to even review your products. Appearing on different blogs will also help to increase your web presence. Bloggers use affiliate links which means that viewers can directly access or buy your product online. Once you have set up digital marketing tools it’s important to collate the results. CRM apps can help you to record all of your marketing data, digital and otherwise and will display the information in a variety of clear formats. It’s vital to get in touch with your client base and their needs. To delve deeper, Infusionsoft is an example of a marketing tool that can track over 10,000 contacts. It takes live recordings of your interactions with clients and customers and makes a note of their preferences and quirks. 

SEO

Show The World Your Business Is Worth Taking Seriously!

There are few things in this world that are both as exciting and as scary as starting your own business. One of the biggest challenges that a lot of people find themselves running up against is the fact that they often end up trying to compete with businesses that are both far larger and far more well established than they are. It’s enough to make a lot of small business owners feel like they’re taking up space that they shouldn’t However, that’s just not the case. The truth is that you’re a professional and you need to be willing to see yourself that way. Of course, then you have the problem of trying to make the rest of the world see yourself that way. It’s lucky then that in the modern world, it’s never been easier to find ways to present your business in the most professional way possible. With that in mind, here are just a few ways that you can make sure that your small business is always treated as the real deal.

Web design

Photo of Imac Near Macbook

There’s no doubt that you can’t run any kind of business in the modern era without a website. If your business isn’t online, it might as well not exist in the first place. However, one of the most common mistakes that a lot of people make is that they tend to think that it’s enough just to have a presence on the web. The truth is that your customers don’t just need you to have a website, they need you to have an appealing website. You could have the best product or service in the world but the truth is that if your website looks amateurish then potential customers are going to make the same assumptions about every other aspect of your business as well. Look at the things that many of the most successful businesses in the world do and figure out what works and what doesn’t. And remember, it’s not just a matter of having a website that looks great, functionality is every bit, if not even more important.

Dedicated email accounts

There’s nothing strictly wrong with using a personal email account or something like your a Gmail account, but it will send a certain message to your customers. It’s the kind of thing that can lead your customers to think that your business isn’t really something that’s that worth taking seriously. It’s often a far better idea to have a dedicated email account with your business’s name. It’s a simple and subtle change but one that makes a huge difference. Companies like Google actually offer services that allow you to create domain names and email accounts that can help your business make a far more professional first impression to both potential customers and potential investors.

Branding

This might sound a little bit shallow but the truth is that most customers will decide whether or not your business is worth spending their time and money on in a few seconds. This isn’t a knock against customers but rather a sign that the modern world is so busy and fast-paced that the vast majority of people simply don’t have the time to spend much longer than that choosing a business. This means that your branding has to be on point every single time. Not only does your brand need to reflect your business in the best possible way but it also needs to be attractive enough to draw people to your business. You also need to be sure that it’s consistent enough that your business is recognisable at a moment’s notice.

A virtual mailbox

Selective Focus Photography of a Mailbox

One of the best things about running a business in the modern era is that it’s something you can do from just about anywhere. There’s nothing to say that a business run from home is going to be any worse than something run out of any office. However, that’s not always how customers will feel. People will often assume that a home business is more like a hobby and is less likely to offer the kind of service or products that they really want. Something like a virtual mailbox can make a big difference there as they allow you to create a dedicated mailbox that will then forward any correspondence to your home base.

Employees

One of the biggest difference between a small startup and a business that’s better established is that of employees. You might not have the ability to hire any employees at all but it can make a huge difference in how customers perceive you. Services like Virtual Reception allow you to avoid the fears that some customers might have when dealing with a one-person business. It’s a subtle change but one that can have a surprisingly large impact on the psychology of how potential customers perceive your business as a whole.

The reality of starting your own business is that you’re always going to be going up against those with far more experience and far greater resources than you. There are so many huge businesses that it’s easy to feel dwarfed and getting noticed can be a serious challenge. However, it’s essential that you remember the truth that bigger isn’t always better. The truth is that, for all of the advantages that they might have, there is one thing that big businesses simply don’t have: the ability to really connect with their customers. People simply don’t trust massive, faceless corporations. This is something that your business can very much take advantage of. After all, your size makes it a whole lot easier to connect with your customers in a far more direct and personal way. In this way, your size is actually something that you can leverage for your own success. You can give your business the personal touch that bigger businesses simply can’t manage. No matter how big or small your business might be, the most important thing is to work with what you’ve got and make the most of your current circumstances.