Business Blog

Figuring Out The Best Kind of Marketing For Your…

There are numerous ways you can market and advertise a business, and getting your name out there to the right people really is key for running a successful company. Online marketing techniques such as social media marketing, selling with email, blogger outreach and banner ads on websites tend to work for most businesses- but there are other options to which you can add to your strategy. Here are a few examples so you can figure out which are right for you. 


Door to door marketing

Door to door marketing is considered as an ‘older’ type of marketing- it’s often overlooked by modern businesses since it can be more time consuming and expensive. This is because first you need to find salespeople (meaning there are recruiting costs such as job ads, interviews and training to consider). It takes time, since unlike putting an advert or posting a video online, these people have to physically go and knock potential customers doors, bearing in mind that response rates can be low. With this being said, it’s not a method to completely overlook, for some companies it can be an excellent way to go. Do you sell high value products that perhaps need more explaining so customers can see the benefit? In the case of things like windows, for example, customers will need to spend thousands on them and so having a representative who can answer questions, explain why it’s worth replacing them and gently persuade them to make that purchase could be an excellent tactic. If you sell lots of lower value items that need little explanation then of course, door to door marketing wouldn’t be right for you. 


Events and expos

Attending events or business expos are a great way to get your company out there to lots of relevant decision makers and interested customers and businesses. Again, it’s a particularly good choice if you have a product that needs to be demonstrated or used hands- on to appreciate. It can also be a great choice for very visual kinds of business, for example if you’re selling beautiful art prints or handmade craft goods. 


Flyers and posters

Another form of advertising which is often overlooked due to it being more old fashioned is flyers and leaflets- but again, it all depends on the business you run. If you’re a company that only sells to people in your local area- for example, a food establishment, a launderette or perhaps something like a student study cafe then you wouldn’t need to advertise far and wide on the internet. Instead, putting flyers through peoples doors and leaving them in places your potential customers will see them, and hanging posters can be highly effective. 

If you’re noticing a decline in profits then taking a closer look at your marketing is a smart move. In many cases, simply updating your marketing materials and trying something new could be enough to generate new interest.


Too Many Sad Faces in the Office? How to…

Walking into an office where the atmosphere is tense, glum or angry can be very demoralising as an employee and business owner. You always want the best for your best, but sometimes everything can become a bit too much. If you want complete employee satisfaction you need to learn how to keep their spirits up when times get tough. This could involve a number of different strategies from listening more often to heading out on a team away day. As soon as everyone is reading from the same book, you will have a much more cohesive workforce on your hands.

Get Everyone on the Same Page

If all of your employees are out of the loop with certain projects or kept in the dark with new protocols, it’s no wonder that they are demotivated in the workplace. You need to get everybody on the same wavelength using www.totalcalibration.com.au. With SharePoint you can promote teamwork by sharing files, data and resources. If your business needs to deal with handovers and projects on a regular basis, then this would be the idea solution for you. Productivity will improve right away and everybody will find their workflow much easier to handle.


Allow People to Be Heard

There is nothing more demotivating than feeling like your voice isn’t heard at work. Your employees might be bursting with great ideas, but if they don’t have the opportunity to voice them, it will make them feel undervalued. Make sure you give everybody their chance to give input whenever there is a group meeting; this will help people to feel appreciated as often as possible.


Reward Your Hardworking Employees

Recognising and rewarding your hardworking employees doesn’t have to come at a cost to your business. A small gesture such as a note on their desk or a reassuring piece of feedback from a project will help your workers to feel valued in the company. When everybody in the office feels as though their hard work is paying off, they will instantly have a boost in morale.


Organize a Team Away Day

A good team away day should always do the trick when people are feeling down in the dumps. Getting away from the office can work wonders for morale as it shows that you care about them as people, rather than just employees. Whether you’re going out for a team lunch or heading outside for a fun, physical activity, it is a great way to get your team bonding again.

There are so many reasons to strive for positivity in the workplace. Not only will your sales increase, but you are also more likely to retain the members of staff you already have. When you have a happy clan of employees work becomes effortless rather than a stressful burden. You want your team to enjoy heading into the office everyday, rather than dragging their feet behind them. Once you have established your morale boosting methods, you will notice a huge improvement in your business productivity. 


Business Blog

Unfamiliar With The Business World? Simple Steps For Newbies


When you were in school studying away at all the different facets of education, you’d often stop and think about what it is you’ll be doing once schooling has finished. You allow yourself to think about all of the crazy stuff before realizing that they are perhaps a little too far-fetched and impossible. You also think about running your own business one day and how you’d enjoy being a successful and wealthy boss. You’d wonder about all of the different sectors of work, which one you’ll eventually fall into and hope that you’ll like it enough to stay and earn a good, honest living.  


Now you’re at that stage. You’ve been working in a job that you don’t feel is fulfilling you and your potential. You pondered whether you’ll enjoy the work side of life after leaving school and the answer isn’t exactly a resounding yes. So you’ve decided that you want to move and lead your own firm. You want to work for yourself and enjoy doing so. But, like a massive portion of the people in the world, you haven’t the faintest idea of what to do and where to start.

It’ll take a lot of research and dedication to get to your aspired stage, but for now, let’s have a little look at some fundamental aspects of the business journey.    


Deciding What You Actually Want

A critical yet straightforward thing to think about – a silly as it all sounds. You might have seen somebody from your area create a booming business, so you decided you’re going to emulate them and try to enter a world in which you know or care little about because you want what they have. No. Choose something that you care about. This is going to be your baby – you going to spend a lot of your life in and around it. Make it something you know.



When you make a business plan, the basic idea is to plot out the vision of how the business is going to be formed, built up and sustained. You need to mark out what the overall idea is, what your actual objectives are and how you’re going to fulfill them. Imagine you start up a business and have no structure or direction. It’s like making a track for you to follow with every completed objective being like crossing a finishing line.



This would usually apply to a business that is further along down the journey – the idea of needing a professional workspace; looking for the right location for you and others alongside you. But, for a lone freelancer with humble resources, simply working at home on the couch or in bed wouldn’t motivate you. Whereas creating a home office would make you feel as though you’re in the zone and ready to go.


Creating A Website

Creating a website is an integral part of business nowadays. It is expected that a site is made as technology has moved on and people will want quick and easy access to information about the product or service you’re providing. You’ll want it to be simple to navigate through and nice on the eye.   


The Money

When it comes to the financial side of your new business, you’ll need to allocate different funds you have to where they’re most needed. You’ll also think about how you’ll make money: are you going to take credit card payments as well as bank transfers? If so you need to set this up. Also, you’ll need to think about tax. If you’re not too comfortable working it all out, then you can hire an accountant to do it for you. This means you can focus on what you’re good at and you won’t have the extra stress.  


Social Media

Pretty much everybody in the world now has social media of some sort, and a business should do too. A way to get in touch with customers and also a way to promote whatever it is that you are selling. They’re free to create and simple to work with, so it’s an easy, cheap and risk-free form of promotion.  



We touched on it before with social media, but marketing a product is the way in which you connect the customers to the product. There are a few ways to market your product or service including public relations, setting up events and search engine optimization. This is usually seen as the fun side of the business, so you can get creative!