SEO

Does Your Team Need A Full Stack Developer?

If there’s one constant in the world of IT development, it’s that the pace of change will continue to accelerate as end user demands grow more complex. Global levels of change are raising expectation levels across the board, so it’s little wonder that full stack developers are a welcome addition to most project teams now. Your application will go through several phases before being ready for public release; UX design to create a usable layout for the intended product, front-end development to turn the code into something public-facing,a nd back-end development, which deals with code on the server side. Including a full stack developer means that you have someone on the team who has the capability to contribute to each stage, from the server side and it’s frameworks through the parts of an application which are directly user-facing. This oversight and ability to switch between tasks can bring an appreciation of different perspectives and how they can conflict or find synergies – this can be incredibly useful throughout the lifecycle of a given development. There is also a universalism gained when a team member can understand almost any code. Often a full stack developer can complement the work of specialists and bring the project together. Every project is different, so often it’s a process of weighing up the needs of the particular application you’re working on and assessing the value of the contribution you think a full stack developer could make. This infographic can help you decide on how a full stack developer might contribute to your project:


Infographic Design By: Web Developer Edinburgh
SEO

5 Benefits Of Videoconferencing In Business

Videoconferencing is now a popular form of communication in business. Combining the face-to-face interaction of an in-person meeting and the distance of a phone call, it has opened up many new opportunities for companies. Here are five of the biggest benefits to adopting videoconferencing.

Save time and money spent travelling to meetings

A physical meeting requires at least one person in the meeting to travel in order to attend. A lot of time can be wasted travelling to and from these meetings, plus a lot of money could be spent travelling either on fuel or public transport fees. Videoconferences allow both parties to stay at their desks instead of having to waste time and money travelling somewhere.

Reduce cancelled meetings

Videoconferences can also reduce the likeliness of meetings being cancelled. For instance, an applicant may consider cancelling an interview if they are sick or injured as they may not feel up for travelling, however they’re less likely to cancel the interview if they can stay in their home and talk from there. Less cancellations could mean more opportunities – especially when it comes to talking with promising large-ticket customers via videoconference.

Improve relationships with remote clients/employees/suppliers

Videoconferencing makes it possible to have face-to-face conversations with people based half-way across the world. Communicating with these people might otherwise require emails and phone calls. By being able to have a face-to-face conversation, it can make it possible to use body language and build a greater rapport with people as if you were meeting in person. It could also be a great way of getting remote team members to work together more effectively.

Reduce the cost of meeting space

Relying on videoconferencing could also cut out the need to hire out physical meeting rooms. If you currently spend a lot of money hiring out these types of rooms for meetings, you could find that you save a lot of money. If you have meeting space in your office, it could meanwhile allow you to repurpose this room or rent it out to others.

Increase hiring/customer scope

You can also use videoconferencing to broaden your scope when looking for new recruits and customers. When looking for recruits from other countries, you could find that many applicants aren’t willing to give an interview unless it’s via video conference so that they can see the recruiter they’re talking to. You could also attract more customers in certain professions by offering video-conferencing. Someone planning to move abroad may show interest in a property if virtual viewings via Zoom are a option – it could save them having to travel over and view properties in person.

SEO

6 Do’s and Don’ts of Growing Your Small Business

There’s no doubt that being an entrepreneur can be a learning curve with many challenges. When it comes to running a small business, you’ll have to leverage your leadership skills while being prepared to learn from your mistakes. Small businesses often struggle with profitability for numerous different reasons: to avoid common pitfalls, make sure to read these six important do’s and don’ts of growing your small business. 

DO Take Calculated Risks 

Success simply doesn’t happen overnight – it takes tenacity, self-confidence, and courage to push through. Without taking calculated risks along your entrepreneurial journey, you’ll never be able to reach or see or even reach your business’ full potential. It’s important to take the plunge and branch out both financially and personally – this could mean applying for an additional loan, or speaking out about regulations that you think are unreasonable. 

DO Listen to Feedback from Customers

Obtaining customer feedback is crucial in communicating your commitment to enhancing your customer’s experience. It’ll help to dial down on specific areas that your business needs to improve in, and may even offer inspiration for new ideas. More importantly, you’ll be able to understand the exact needs of your customers, and why they may choose to purchase from your competitors.  

DO Use Smart Marketing Tools 

Modern marketing tools have completely transformed how business owners can grow their brand. If you are serious about expanding your business’ presence and beating your competitors, you’ll want to invest in impactful marketing strategies. Take advantage of learning and putting into practice the likes of social media for small businesses, SEO, and analytical tools. Armed with smart, contemporary marketing tools, you’ll be able to target both your existing and potential customers, establish a competitive edge, and even cut down costs associated with older strategies of marketing. 

DON’T Rush Into Hiring Employees 

Employees are arguably one of your most valuable assets in a company. Their performance and engagement levels within your business can either make or break your success. Rather than rushing into the process of getting your business off the ground through hiring, build your dream team by employing people with specific industry experience and skills with the drive to learn. 

DON’T Try To Do Everything 

In the competitive business world of today, being a small business owner can be a difficult task. Despite this, many people choose to believe that they can complete all of their business processes without any help. While it may seem feasible at first, it can quickly result in a loss of valuable time and resources that could have been used elsewhere. 

DON’T Get Carried Away With Success As a business owner, you are the forefront image of your company. Arrogance can easily backfire onto your business’s reputation and discourage customers, so being approachable to others while networking and demonstrating your eagerness to cooperate can go a long way. In business, you’ll want to be recognised as a humble individual who is proud of what you have achieved, but is also comfortable with being held accountable for any mistakes.