Standing out, when you’re a small business and you’ve got a lot to prove, is the key to making it big in the modern world. You’ve got so many portals to find customers through, and you’re surrounded by other companies just like yours, you’ve got to set yourself apart from the crowd.
And one of the easiest ways to do that is in the boardroom, for both internal and external purposes.
Whether you’ve got the rest of the company to impress, and get on board, or you’ve got a room of investors or collaborators to pitch towards, there’s some tricks you can put up your sleeve to make sure you impress. And here’s just a couple of the best that could inspire your next successful meeting.
Put Your Brand on Blast
You want to show off about your brand – you want it to be the center of attention, and you’d like some of the heat to be off of your shoulders. And to do that, you’re going to need to put your brand on blast, in every single little way you can think of. Don’t worry, there’s a lot more than you might be scrambling for off the top of your head.
For example, the cup you’re using to swig a drink out of every now and then, and the cups your guests are using to take refreshment. Instead of using bog standard coffee mugs and tea cups, why not invest in some branded reusable coffee cups to enhance your brand? This way your brand will always be on someone’s mind, even if they’re not aware of it, and they can even take their cup home as a form of memorabilia.
Dress the Part
Dressing the part is something you’re already aware of, of course, and you’d never walk into the boardroom in just some jeans and a t-shirt. But when you’ve got a brand presentation to absolutely ace, you need to take your professional outfit up a notch or two more than usual. You’ve got to coordinate and accessorize properly!
That white shirt or blouse you put underneath every suit you own – could you change the way you style it, just a little? If you’re talking about how practical and useful your brand could be in day to day life, or how your proposed rota changes would be much more sustainable, even just rolling up your sleeves can back up your impression. Rolled sleeves mean you’re ready to get down to work, and help to illustrate the same impression for what you’re presenting.
Maintain Your Presence
And finally, make sure you’ve always got a presence. Make sure you’re always heard, or always seen, by everyone else around the table. If you can always be on the edge of a conversation, or in the middle of it, you expose you and your ideas enough times to be memorable.
Standing out in the boardroom takes confidence, so let’s make sure you’ve got plenty of ways to conjure that confidence up!