Women’s fashion is a crowded market. Being able to stand out from that crowd and distinguish your brand from the rest, is key to success in fashion retail. But without the big marketing budgets of the high street names and the designer labels, how do you make a name for yourself?
The digital age has levelled the playing field somewhat when it comes to marketing. It’s now possible to earn brand recognition and get your products to your ideal audience with a fraction of the marketing spend that was once required.
If you run a fashion boutique and are looking to grow your brand presence and sales, then take a look at the following tips.
Use your social media audience to create a buzz around your brand.
Create a hashtag for your brand and encourage Instagram and Facebook users to share content of themselves wearing your clothes, under that hashtag. Give users incentives to become a part of your online community and boost your brand values with campaigns centred around things your brand believes in, such as empowered women or pushing themselves to be the best they can be.
Use influencers to gain access to a new audience
Seek out fashion bloggers and vloggers and Instagram influencers who already have a significant and loyal following who will be able to give your brand exposure amongst a new audience.
Run promotions and giveaways
Use social media to run promotions and offer giveaways in exchange for users sharing your content and engaging with your posts. You could ask them to tell you why they love your clothing or what their favourite item is that they wear over and over. Or simply pick at random from those users who have shared your post.
Think About Your In Store Design
Making the most of digital marketing opportunities shouldn’t be at the expense of traditional methods of increasing sales. If you run a physical store, as opposed to just an online store, then pay attention to how your store is designed and how your stock is displayed. Clever and quirky window displays catch the attention of passers by. And mannequins help turn curiosity into a sale by showcasing how different items can be paired up, and how they can be worn for a really good look. Shoppers go into a clothes shop for many reasons. Some go in because they need something specific but many go in just for a browse. While there may be no intention to buy, a
female mannequin work by catching the eyes of disinterested buyers and turning them into interested buyers. And impulse buying is a big business. The average American shopper spends about $5,000 a year on impulse buying.
All of the above take very little time and require almost no expense. But all can significantly increase your brand awareness which will in turn boost sales. It might be a competitive business, but it’s still perfectly possible to get your brand the recognition it deserves with a bit of creativity and a mix of old fashioned and digital marketing strategies.