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It can be hard to see the purpose of writing posts day in, day out about your business, the industry that you work in or some obscure subject tediously related to your field. You often wonder if all of the effort that you put into making your posts relevant, informative and exciting to read is…
As a marketing manager with extensive experience managing global affiliate programmes, I would regularly have to monitor up to 300 websites to ensure they could make the best possible sales from our product. This meant offering them advice on everything from web design and fonts, to social media icons and effective tips on how to…
The term digital marketing is a slight misnomer – let’s face it, any kind of marketing is just marketing. But make no mistake about it, it’s an important part of your armory these days, whether it’s to grow your business into new areas or just to keep up with the competition. That said, the online…
