If you’re to run a successful business, or operate well within a firm, you’ll need a set of skills that are transferable to almost any role. What’s interesting is that for the most part, these skills aren’t particularly limited to actual business knowledge and acumen, which sounds crazy to someone trying their best to figure out how to navigate within the world of business. However, bear with us.
Have you ever heard the term ‘everything is marketing?’ This is often used as an example to discuss how most things we do as people is, in some capacity, marketing something promising to another person to benefit from the exchange.Just think about it. When you attend a date and come across well enough to secure their contact details to see them again, you have successfully marketed yourself.
When you have just been selected for that challenging job role, you have just marketed yourself. When you teach your child how to ride a bicycle without stabilisers, you have marketed the superior riding technique to your child, and they have accepted it and ultimately utilised it well based on your parental authority.
It’s no wonder that most social media strategies to get small businesses and startups off the ground rely heavily on eye-catching marketing to take them to the next step, allowing them to stand out in all areas of the exchange. No matter what platform you use, you can benefit from using a similar set of skills, and a similar set of marketing virtues. The most important of them all? Clarity, brevity and simplicity.
You should use it in every aspect of your email-writing, promotional material, and general method of communication in business. Business is more often than not a science rather than an art, and the sharper the tools you have to operate the more accurately you can reach your result. Consider taking writing classes through classroom tuition through Training Connection, to get real, responsiveness critique of your writing.
What Is Brevity?
Brevity is sharply defined as ‘concise and exact use of words in writing or speech.’ When it comes to marketing your business across to a prospective client, you need to be able to get across who you are, what you do, and why you should be chosen within around 2 or 3 sentences. The benefit of social media pages is that they often force you to adapt to this clear-cut description because the ‘bio’ boxes, statuses or tweets your firm is allowed to use is restricted to a number of characters.
What Are The Benefits?
The benefits of brevity are numerous They include:
Efficiency and saving time in the workday that should be dedicated to business operations and planning as opposed to long drawn out communication.
Politeness – brevity comes across as respectful of the other person’s time, and this extends to the client reading your business promotional material.
Understandable – Brevity works on the basis of Richard Dawkin’s ‘meme,’ which is defined as the smallest unit of an idea able to transfer between people the most easily. You can see how positive thoughts about your business, quickly and easily spread, could be beneficial to you.
It’s never too late to adopt brevity in your business toolkit.