When it comes to sales, you may feel as if you’re tackling the Tardis. It can be completely mind blowing. But, that doesn’t mean you have to suck at sales for the rest of your life. In fact, it means quite the opposite. It may just be that you need to be pointed in the right direction and helped along your way a bit. If that’s the case, you’re going to going to need to work on getting your sales process right. If you don’t, you may find that your business struggles to progress and that you’re not going to grow at the rate that you hoped. So, to nail it the first time around, here are the five steps that you need to take.
Step One: Research
First of all, before you can take any active steps, you’re going to want to do your research. Right now, you know that your sales process just isn’t working. But you may not know why. So, research can help with that. You’re going to want to create a user-friendly website that has a conversion focused sales funnel. So, you need to find examples of other sites that do it well. You may even want to look out for any results that other businesses have published online about their successful sales processes.
Step Two: Create
With some research behind you, you can now think about creating the perfect sales funnel on your website. To do this, you’re going to need to design and code the pages that your customers will visit as a part of the sales process. This can be as simple as a landing page with an opt-in point, or something more complex. Using your research, you should have a rough idea what will work best for you.
Step Three: Split Test
To find out if your ideal design is working for you, you may want to think about doing a split test. This will involve using two different designs to see which works the best. So, if you were stuck between a few different ideas, it’s always worth trying two. Then, you can compare the results that you get for each to see which is the best to go with.
Step Four: Refine
Next, you’re then going to want to refine your designs, and the sales funnel itself. Based on the results that you got from split testing, you should be able to create one clear design that combines the best and most successful pieces of both – both in terms of the overall design, and the technical sales process too.
Step Five: React
And finally, you’re also going to want to make sure that you’re reacting on a regular basis. It’s important to use data if you want to improve your sales because it will get you the results you want. You should regularly review your analytics to discover where your customers are dropping off during the sales funnel. Then, you can work on improving it so that they convert from prospects into customers.