Marketing is an excellent way to increase sales and build a reputable brand. There is only one problem: it’s hard to quantify the results. After all, it isn’t easy to say whether a sales increase were a result of your strategy or another, simpler reason. As a result, some businesses are in the market of guessing and hoping for the best. If this doesn’t sound like a good plan, there are solutions. These solutions involve tracking your marketing strategy to understand its effectiveness, and here is how to do it.
Customers are lots of things, but they aren’t liars. In fact, they are brutally honest even if they are talking face to face with a supplier. Although this is scary, it is also a fantastic resource to help codify success. By simply asking them for their opinion, you can figure out whether the strategy was a hit or a dud. And, quantitative research couldn’t be easier. All you need to do is stop passers-by and ask them a question, or get them to fill in a short questionnaire. It’s basic, yet it is very effective.
New Vs Returning Users
Overall, you need both the new and returning website user numbers to be high. The reason is that it indicates two things. The first is that your plan is effective enough to make new customers aware of your brand. As far as marketing is concerned, that is the main goal. Secondly, it shows that your website is appealing and functional enough to keep them coming back for more. And, that is vital if you want to build a solid customer base. After all, you don’t want to spend lots of time creating an amazing marketing strategy to lose it when people visit the site.
Big Data Analysis
Big data is incredibly popular in 2017 and for a good reason. Simply put, using QA metrics and other formats is the best way to gauge success. As long as you know how to read the numbers, the answers are there in the data for everyone to see. Once you translate it, you can then transform or tweak your marketing depending on which one is the most necessary. Google Analytics started the trend, and it shows no signs of stopping anytime soon. If you don’t get on board, you may miss the train.
Although different factors affect growth rate, a business can’t expand without great marketing. There is just too much competition nowadays for a company to survive and stand out from the crowd. As such, it is quite okay to generalize about the success of your strategy even if you don’t have the numbers. It is by no means the only way to go about it, especially when you have analytic metrics and quantitative research. Still, the firm’s rate of growth is a good sign that everything is going in the right direction.
Now that you have the tools, there is no reason not to track your marketing success.