Category: SEO

Pinterest is a wonderful social media platform which is incredibly popular with mums and girls of all ages in particular. It is a visual platform where people can share crafts and recipes and fashion inspiration and it can really have a big impact on brands and bloggers all over the world. 

Today we want to delve more into this social

Platform which is often overshadowed by the likes of Twitter, Facebook, and Instagram, and we will find out exactly how you can up your game online and use this amazing tool. 

Get brave behind the camera 

One of the biggest draws of Pinterest above many of the other social media platforms is the fact that it is image driven and easy to use. When you look into risk management for marketing in your business, social media is a low risk choice because it is free, and Pinterest is one of the most simple ones to use. Make sure you practice taking amazing and compelling photos because this is what will draw in your audience. Pinterest is all visual and it’s job is to provide inspiration. Creating an inspiring and stunning photograph will speak a thousand words. 

Pin more often

If you are looking to see success on this platform in the same way as hair gurus like Barefoot Blonde do, them you need to share more often and share more content. Social media is about being sociable and it is important for you to think about sharing more content more often, and even pin the same image several times to increase its visibility on the platform. 

Use it like you want to 

Pinterest is different to other social media platforms because it is very people driven and you are essentially sharing things which you find inspiring and making vision boards which other people can follow and share. Use Pinterest as if you were a regular person. Pin things which you enjoy and which inspire you and this will build up your visibility in the community and it will soon gain you a lot of followers. 

Use the right size images 

Unlike Instagram and other platforms, Pinterest won’t crop your image for you. When you choose an image to pin, Pinterest takes it how it is, and will share you pin as you intend it. This means it is important for you to be aware of how to size your images for success. Consider looking at templates such as on Canva where you can create a Pinterest appropriate image for our content. 

Describe them 

Pinterest is one of those platforms you can get carried away with, and you likely pin and pin and pin without paying much attention to the caption of the image. Make sure that the caption includes a description and hashtag because this is how it will be found on Pinterest search results. If you forget this step your content can end up completely lost and may only be found by comparison to pins which look similar.

In an age where more of us than ever care about where our money goes, ethics in business should be at the forefront of any entrepreneur’s mind. As well as helping you to stand out from the crowd, something like a focus on ethical practices ensures you can connect with customers and earn respect. Getting on board with things like local fundraising is also your best chance of doing good with your influence. 

It’s important to note, though, that business ethics are a double-edged sword. As much as they can boost your profile, they can also cost you sales if you’re found to go against ethics you’ve claimed in the past. This is why you should only ever express values which are dear to your heart. It’s also why you might want to go careful when outsourcing.

Most companies now outsource various services to save time and money. If you aren’t careful about the companies you’re outsourcing with, though, they could compromise the values and reputation you’ve built for yourself. If you’ve spent a lot of time building a moral company compass, then, consider keeping things in-house to avoid the following faux pas.

Working with a company who have bad business practices

As a manager, you should do whatever you can to incorporate the best business practices possible. Sadly, you can’t say the same for outsourced companies. If your outsourced IT services come from a company famed for bad employee practices, you could soon fall under scrutiny, too. If you want to set a clear example of positive business in every aspect of what you do, then, it’s worth keeping things in-house as much as possible. 

Funding a company who don’t share your eco-efforts

Making an effort to reduce your business’ carbon footprint is always positive. This effort alone can help you appeal to a young audience. Unless, of course, you outsource services such as delivery through companies who don’t share your efforts. When they buy from you, customers are trying to do their bit. If they find out that your courier service guzzles fuel by using old vehicles, they may soon turn away. Instead, you may be better off with in-house options like the vans and bodies available from Truckcraft Bodies. With 5% reduced emissions, these are sure to serve your company morals better than an ill-fitting courier, even if it means delivery takes you a bit longer. 

Connections with a company who outsource to contradictory brands

It’s also worth noting that outsourced companies don’t just outsource to you. They work with other brands too, many of whom may be contradictory to your cause. Worse, you have no way of accessing this information before signing a contract. Still, if a leak occurred which connected your health-based company with a cigarette manufacturer, for example, you’d be in real trouble. If you’re worried about what associations with brands could do to you, then, keep things close to home. That way, you can choose precisely who you’re associated with at all times. 

Anyone that says money is not the bottom line in business is lying. In fact, it is always the most critical aspect of running a company, because if you don’t have enough, your business will cease to exist. Of course, that means reducing the amount your business pays out for things is an essential part of surviving and thriving. Luckily, you can read all about how to do this in the post below.

Your staff 

Now, I am in no way saying that you should cut wages, or refuse to pay out for the best-qualified people in your business. Instead, as salaries tend to be one of the highest costs a company has to deal with, finding ways to reduce this cost can be a good thing.

Of course, the kicker here is that you need to be able to cut salary costs, without it negatively affecting the motivation and satisfaction of your workforce. After all, you won’t want the quality of the service or product you provide to fall, as this could put your company in peril as well.

Happily, there is a way around this problem, and it’s by offering excellent benefits packages like gym membership rather than the highest wages. The reason being that benefits can usually be bought by a business on mass, at a reduced cost. They will still have an economic value to your employees, though. Something that means your workers will be well taken care of, and you can save money as well.

Your vehicles 

Next, it’s highly likely that you are spending more money than you need to on your company vehicles. In fact, employees often see these as their employer’s responsibility rather than their own. Something that means it’s very easy for them not to show the care they would if they had paid out themselves.

Happily, some strategies can help you save when it comes to business vehicles. One of which is to ban company cars altogether. Instead, allowing employees to claim back mileage on trips they do associated with work.

Of course, such a tactic won’t be viable for all types of business. Therefore, if this is the case for your enterprise, choosing a reliable supplier endorsed by the RAC like Eden Commercials is a good idea. The reason being that second-hand vans are not only cheaper, but you also have the added guarantee that they have been checked to the highest standards. Something that means you won’t have to worry about buying a lemon or having to pay out when your work vans break down all of the time.

Your marketing 

Yes, marketing will always be an essential part of running your business. That doesn’t mean you have to pay through the nose for it to be effective though.

In fact, by switching to digital marketing methods, rather than the more expensive IRL signage, magazines, and adverts, there are some critical advantages. One of which is that you can ensure you specifically target the right demographic for your business. Something that will not only save you money but should help to bring more in too!