Category: SEO

Pinterest is a wonderful social media platform which is incredibly popular with mums and girls of all ages in particular. It is a visual platform where people can share crafts and recipes and fashion inspiration and it can really have a big impact on brands and bloggers all over the world. 

Today we want to delve more into this social

Platform which is often overshadowed by the likes of Twitter, Facebook, and Instagram, and we will find out exactly how you can up your game online and use this amazing tool. 

Get brave behind the camera 

One of the biggest draws of Pinterest above many of the other social media platforms is the fact that it is image driven and easy to use. When you look into risk management for marketing in your business, social media is a low risk choice because it is free, and Pinterest is one of the most simple ones to use. Make sure you practice taking amazing and compelling photos because this is what will draw in your audience. Pinterest is all visual and it’s job is to provide inspiration. Creating an inspiring and stunning photograph will speak a thousand words. 

Pin more often

If you are looking to see success on this platform in the same way as hair gurus like Barefoot Blonde do, them you need to share more often and share more content. Social media is about being sociable and it is important for you to think about sharing more content more often, and even pin the same image several times to increase its visibility on the platform. 

Use it like you want to 

Pinterest is different to other social media platforms because it is very people driven and you are essentially sharing things which you find inspiring and making vision boards which other people can follow and share. Use Pinterest as if you were a regular person. Pin things which you enjoy and which inspire you and this will build up your visibility in the community and it will soon gain you a lot of followers. 

Use the right size images 

Unlike Instagram and other platforms, Pinterest won’t crop your image for you. When you choose an image to pin, Pinterest takes it how it is, and will share you pin as you intend it. This means it is important for you to be aware of how to size your images for success. Consider looking at templates such as on Canva where you can create a Pinterest appropriate image for our content. 

Describe them 

Pinterest is one of those platforms you can get carried away with, and you likely pin and pin and pin without paying much attention to the caption of the image. Make sure that the caption includes a description and hashtag because this is how it will be found on Pinterest search results. If you forget this step your content can end up completely lost and may only be found by comparison to pins which look similar.

Designing an office can be a complex and time-consuming process which a lot of people find confusing. Not only will you have to figure out how you’re going to fit everyone in, but you will also have to make sure that you’re building a space which will promote hard work, all without spending a huge amount of money in the process. Ensuring that you end up with a space which is good for all of your employees will be hard, and there will almost certainly be some smaller areas which you find it easy to miss from your list. To help you out with this, this post will be exploring some of the work which can go into making an office which is good for everyone.

Light And Sound

To start, it’s always worth thinking about some basics, and light and sound are two of the most important factors when your designing a good work space. If there isn’t enough light, people will start to fall asleep, and it will be incredibly difficult to promote hard work. Natural light is better than the stuff which comes from lamps, though having a well-lit space is far more important than the way you achieve it. Along with this, sound is also a crucial element which can make work hard, and this makes it worth giving people the chance to work in quieter spaces if they find it hard when they are distracted.

Allergies

Trying to work hard when something is making your feel uncomfortable can be just about impossible, and allergies are one of the biggest causes of poor work in an office. Dealing with office allergies isn’t easy, though, and you will need to talk to your team to figure out what might be causing problems for them. The solution to this could involve something as simple as moving someone’s desk, though in more serious cases, you may have to do a lot of work to keep your office free from allergies. Having a lot of plants around can be an easy way to make a big step in this area.

Comfort

Finally, as the last area to consider, it’s time to think about the level of comfort your employees are given when they are at work. While they don’t need to feel as if they are relaxing in front of the television, putting them in a good position to do their job will be essential, and the furniture you choose will have a huge impact on this. For example, standing desks make a lot of people feel better about their work. Not only are these tools designed to make your posture better, but they can also solve the problem of tiredness at work. Chairs will also be important when you’re figuring this out, and your team should be equipped with chairs which are designed to be used for long periods.

Running an office is something which a lot of people struggle with. Not only do you have a full team of employees who need to be supported, but you also have to think about the work which will go into designing a space which will make it easier to work hard. This isn’t always easy to achieve.

Women’s fashion is a crowded market. Being able to stand out from that crowd and distinguish your brand from the rest, is key to success in fashion retail. But without the big marketing budgets of the high street names and the designer labels, how do you make a name for yourself? 

The digital age has levelled the playing field somewhat when it comes to marketing. It’s now possible to earn brand recognition and get your products to your ideal audience with a fraction of the marketing spend that was once required. 

If you run a fashion boutique and are looking to grow your brand presence and sales, then take a look at the following tips.

Use your social media audience to create a buzz around your brand.

Create a hashtag for your brand and encourage Instagram and Facebook users to share content of themselves wearing your clothes, under that hashtag. Give users incentives to become a part of your online community and boost your brand values with campaigns centred around things your brand believes in, such as empowered women or pushing themselves to be the best they can be. 

Use influencers to gain access to a new audience

Seek out fashion bloggers and vloggers and Instagram influencers who already have a significant and loyal following who will be able to give your brand exposure amongst a new audience. 

Run promotions and giveaways

Use social media to run promotions and offer giveaways in exchange for users sharing your content and engaging with your posts. You could ask them to tell you why they love your clothing or what their favourite item is that they wear over and over. Or simply pick at random from those users who have shared your post.

Think About Your In Store Design

Making the most of digital marketing opportunities shouldn’t be at the expense of traditional methods of increasing sales. If you run a physical store, as opposed to just an online store, then pay attention to how your store is designed and how your stock is displayed. Clever and quirky window displays catch the attention of passers by. And mannequins help turn curiosity into a sale by showcasing how different items can be paired up, and how they can be worn for a really good look. Shoppers go into a clothes shop for many reasons. Some go in because they need something specific but many go in just for a browse. While there may be no intention to buy, a 

female mannequin work by catching the eyes of disinterested buyers and turning them into interested buyers. And impulse buying is a big business. The average American shopper spends about $5,000 a year on impulse buying.

All of the above take very little time and require almost no expense. But all can significantly increase your brand awareness which will in turn boost sales. It might be a competitive business, but it’s still perfectly possible to get your brand the recognition it deserves with a bit of creativity and a mix of old fashioned and digital marketing strategies.