Category: SEO

SEO

5 Things Small Business Owners Often Overlook

When you are a small business owner, there are so many different things that you have to consider in the successful running of your company. It is almost guaranteed that you are going to forget one or two of them. Well, in this article, we are going to check out a few of the most commonly overlooked aspects of running a business to find out whether or not you have considered them. Either this will give you peace of mind that you have these things sorted or it will give you a timely reminder to get on top of them!

Legal Representation

You never know when legal representation may come in useful during the life of your business, but they can provide you with advice that proves to be invaluable somewhere down the line. Try to get as many free consultations as you can so you can weigh up all the options available to you. If you can choose one that specialises in your specific area of business, this is even better as you can be more assured that they have the relevant experience and credentials.

 

Employee Retention

When you start running a business, often so much thought goes into hiring employees in the first place that you don’t consider retaining them so much. At some point down the line, you need to entice them with more than just a basic salary by offering benefits such as holidays, retirement plans, and other perks of the job. You should also consider building flexibility into the job as this is something that more and more employees are after.

 

Insurance Costs

Of course, it is always a good idea to be optimistic in business, but times will inevitably get tough somewhere along the road. So, cover your assets when disaster strikes by ensuring that you have all the relevant types of insurance. Make sure that you are covered for all the different eventualities and circumstances that may occur as the last thing that you want to find is that you aren’t covered.

 

Software Tools

Software is such an integral part of the modern business, and there are so many tools out there that can make your life that little bit easier. HR Management Software will cover this often overlooked aspect of business, while accountancy software will ensure that your finances are taken care of systematically. Choose the software carefully by checking out what people are saying online or speaking to other business owners who already use it.

Customer Payments

Surprising as it may seem, many business owners are not as focused as they need to be about making sure that they get paid on time. All your invoices need to have clear payment dates, and you should be on top of all of them so that customers aren’t taking you for a ride.

If you have read through this list and feel like you are overlooking any of these things, now is the time to make a change to ensure that successful running of your business.  

SEO

New Year’s Resolution? Prepare For 2018!

Ah, the end of the year is almost here which means it’s time for festivities and rest and recuperation. Come again? You are saying that the work is not over? But it’s nearly 2018!

 

The truth is that business, like Wall Street, never sleeps because there is always something to do. Sorry to burst your bubble, but that means working non-stop to get ready for the New Year. Well, that’s what the successful companies do anyway. And, it makes sense because a level of organisation is the key to accomplishment as it means you are one step ahead of the competition.

Of course, you need to know which areas to target and which to leave alone. Let’s face it – you can’t solve every problem. You are not superhuman! With that in mind, below are the areas of business which you may want to consider before the business clocks off this year.

It could be the difference between starting 2018 with a bang or a whimper.

 

Celebrate Achievements

First thing’s first: don’t forget to toast to the good times. As the boss, it’s easy for you to put your nose back to the grindstone and work from morning until night. Employees are different because they don’t have the same love for the company. Why would they? They don’t own it or have any shares. Therefore, they will want time to ease their foot off the pedal to review the year and you should allow it. For one thing, workers are more productive when they are refreshed and not tired or fatigued. For another, it’s easier to stomach working over the holidays when there is a party vibe. Aside from bringing in food and alcohol – the odd glass of wine never hurt anyone – declare a casual Fridays from now until the 2nd of January.

Update Website

There are two ironclad reasons for an update. The first is that mobile users are quickly taking over the market. Today, almost one-third of transactions take place via a mobile device and the number is set to rise. Secondly, customers don’t shop or browse the same way over Christmas. Because they assume the company is on vacation, they will hit up the website instead. As a result, the site needs to be able to handle an influx of visitors over the next couple of weeks. Of course, a mobile version is imperative, but so are navigation, aesthetics and load up speeds. Gimmick touches work well, too, such as a festive message or New Year’s salutations. Afterwards, you can take it down and get back to normal, but, for now, it’s a nice gesture.

 

Research Social Media

Social Media is living and breathing organism that is constantly evolving. Don’t worry because it isn’t an Alien-type creature that will eat you alive. It is, however, essential to the success and progress of the firm, which is why adapting to it is vital. For now, there aren’t any concrete changes that are going to make a huge difference, but there are small tweaks. Everyone knows about the shift from written to video, yet there is also content personalisation and social listening. Probably the leading change will be overlapping platforms, where Facebook, Twitter and Instagram share similar features. Although it may seem like it makes choosing a platform easier, it’s harder because you have to decide which one suits the brand. When Instagram and Snapchat both have timed videos and visual content, it isn’t straightforward.

Prepare For Tax

The financial years starts again in April, which seems like a fair amount of time to get things in order. The reality is different because tax is complicated and you have to be on the ball from day one. If you are not, HMRC can do everything from sanction an audit to impose fines and even hand out jail time. Yep, the government wants its money and it wants it on time! Plus, there will be changes which impact your tax return. For example, an individual’s and business’s personal allowance may rise by a couple of grand. Or, there may be a corporation tax cut on the horizon. Nothing like what is going to happen in the US but still a cut all the same. To find out more, it’s best to visit site and check out the info. While you are there, consider hiring an accountant or bookkeeper to keep you to date and out of the red.

 

Contact Customers

The end of the year is the perfect time to get in touch with customers, old and new, and have a conversation. Why? Well, it’s because you can use the current festivities as an excuse to touch base. Businesses do this that often these days that customers expect an email to wrap up the end of the term. Plus, speaking to people allows you to maintain their loyalty. After all, how many other firms are reaching out to offer Christmas and New Year wishes? Email has already been mentioned, but a phone call is a far better option because it’s personal. Anyone can type a generic thank you letter and replace the name at the top, but it takes time to call customers. You don’t have to spend long, five minutes per call, yet you should make an effort. January is a big time of year and you want as many customers coming back.

 

Review The Year

Big Data is becoming more and more popular and for a good reason. Within the info, there are answers to all of the firm’s weaknesses. As this site points out, you just have to be able to read the language. Google Analytics has been a significant player in the game for a while now, but you need to think bigger. From Hive and Groovy to Scala and SAS, the number of new tools is rapidly expanding and you need to learn how to use them ASAP. Otherwise, you may miss vital info that could revolutionize 2018.

 

Are you ready for the New Year? What do you think you have to do to prepare?

Marketing blog

Never Have A Social Media Spelling Mistake Again With…

I have issues with my vision at the best of time as I suffer from vestibular migraines and because my symptoms effect me on a daily basis, at times it’s hard to see properly, let alone put together a constructive sentence and to think clearly!

And that’s why I LOVE Grammarly!

Grammarly automatically detects grammar, spelling, punctuation, word choice, and style mistakes in your writing. Even better, it is completely FREE!

I use the Grammarly extension which has been a lifesaver as it works on all platforms! Facebook posts, Twitter and blog posts you are creating. SUCH an important tool if you are Tweeting in a rush!

Facebook Example

Twitter Example

It’s very simple to use and you can just add the extension here! 

Once it has been added you will see it in the top right-hand corner of your screen like below


Just click on the Grammarly logo to bring up your preferred setting!

And that’s it! Simple!