How To Connect & Work With Major Influencers On…

I admit it, I along with many others believed in the death of twitter and it’s declining figures. Yet Twitter has been the ONE platform that has managed to provide our clients with;

• Engagement
• Business Partnerships
• PR
• Working with Celebrities
• Charity partnerships
• Blog content retweets
• Interviews being published on our founders

I was also pretty surprised that their is such a young audience base! I generally assumed snapchat and Instagram were the most popular platforms to target the 18- 25 market but Twitter is full of these age groups! 

So here are some of my top reasons as to WHY we LOVE Twitter and how it has worked the best for us!

Connecting With Influencers

In the past I have used Instagram to grab the attention of celebrities that I wished to wear a clients product. I found that our message got lost in a mass of comments and was never seen, even when it was a direct message.

Obviously, these celebrities were inundated with D.Ms so the only other way to reach them would have been through their agents.

Now, funnily enough, a free gift is not always a free gift anymore. In fact, we were asked to pay up to £5,000 for a celebrity to wear our free gift as it was taken as a sponsored post. So what did I do?

Twitter. I simply added certain celebrities my clients wished to work with into our Twitter lists and then I would engage with them, maybe just a reply or retweet a day. Then, after a few days, I went in with the ‘we would like to offer you a free gift’ and it worked!

Not only did the celebrities wear my client’s products but they were also featured on T.V, in magazines and on Instagram. This meant we had UNLIMITED photos of a celebrity wearing our product on a daily basis!

Retweets From Influencers

Another incredible part of managing to target these influencers in our niche was the effect just ONE retweet could have for our Twitter impressions! Just ONE retweet from a major influencer gave us 145k impressions! – We averaged around 40k a MONTH before!

The great part about all this was that when we had a retweet, their audience base would view our profile and we would always ensure the product or service we were offering was pinned in a post to the top of our Twitter feed explaining the exact offer and a link to it!

Interviews With Major Brands

I also wanted to increase clients backlinks and link to major brands that could reach their desired audience base. But how?

• Firstly ensure the brand has a blog in the first place!
• Add them to your Twitter list
• Engage with them daily, just a tweet/retweet or two
• After they start to engage with you, ask who you can speak to regarding a blog post
• They will give you a name or email address
• Then make sure when you email you mention that you just spoke to them on Twitter and you were directed to here. Once they think that someone within the company with some authority has already spoken to you, they tend to push you up the email chain quicker!

For clients, this resulted in founder interviews by startup brands based in London being shared on a weekly basis. It greatly boosted traffic as well as our presence.

Just remember to check in every day and like all the people that liked you post! All potential future clients/consumers!

FREE social media posts!

The best tip I have is if you have a product then find a great influencer on Instagram. Be aware that once they have around 1 million followers you are looking into paying out at least 3K plus for a repost in my experience. Now find them on Twitter. In most cases, I found that they had a MUCH smaller audience. Try targeting them on Twitter as it is likely that they will also wear your product on Instagram thus saving you a few thousand!

Are you a founder based in London and looking for expert consultancy covering your website, social media platforms and finding your audience? Get in touch for an hourly session here!

What Is The Point Of Blogging

It can be hard to see the purpose of writing posts day in, day out about your business, the industry that you work in or some obscure subject tediously related to your field. You often wonder if all of the effort that you put into making your posts relevant, informative and exciting to read is really worth it when you could be spending your time honing the business vision and chasing up sales leads. Well, there is absolutely no doubt that flexing your blogging muscles is hugely beneficial to your business. Here’s why.

Becoming Visible

Every time that you blog a piece of high-quality content is another chance for the eyes of Google to fall upon you and look upon you and your brand favourably. Search engines will see that you are relevant, dynamic and directing traffic to your site. Alongside your finely tuned SEO strategy, you will find that your blog posts will give you a leg up the Google rankings, so your company appears above its rivals.

Sharing

If you create an informative blog post giving your customer base hints or tips about an issue that will make their lives easier, they will share links to this high-quality content online. The target market for your product may be the thirty something mum. Imagine that you have written a witty post about how to remove chocolate stains from a sofa using the product that your company sells and this gets shared on Facebook and Twitter. You don’t just have free marketing, but you have also directed more traffic to your website that could leads to more sales.

Building A Brand

As a business, it’s vital that your brand sticks in people’s minds. By showing off your brand on every platform, whether this is social media, your blog, your website or on a business card, you are making your company unforgettable. Think about creating a logo that is simple in design, doesn’t use all the colours of the rainbow and has a great catchy tagline. Use logo fonts that deviate away from the Verdana, Helvetica and Century Gothic norm to create a logo that is more visually appealing. By choosing something a little different, you are showing your brand to be unique and more memorable.

Blogging Makes You Research

The very essence of blogging for business is to market your product in a subtle way rather than launching into the patter of a hard sell. If you blog effectively, you will be researching your competitors to see what they blog about, what is important to their customers and keeps you at the forefront of your industry sector. If you sell gourmet ice cream, you will want to keep abreast of the latest flavour trends and methods of making the dessert, and you’ll want to blog about this to your consumers.

To make your company visible and to allow greater interaction with your consumers, it’s imperative that you blog. You will see more hits on your website, generate more leads and drive up those all important sales figures.

Simple Marketing Tips To Boost Engagement & Increase Traffic!

As a marketing manager with extensive experience managing global affiliate programmes, I would regularly have to monitor up to 300 websites to ensure they could make the best possible sales from our product. 

This meant offering them advice on everything from web design and fonts, to social media icons and effective tips on how to increase their blog post views and to reach their audience base.

Just something as simple as moving your social media icons to the top of your landing page can have quite a positive ripple effect, so I thought I would share with you my top 3 tips on how to increase your engagement and traffic!

Use MOZ to find your domain authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).  It’s important to increase your domain because the higher number, the more likely you will show up in organic search results. Facebook is a 100 for example. Improving our organic ranking is VERY important as it means we do not need to rely on paid ads as we will be more easily found through organic searches. 

In general, the higher the D.A, the higher you will rank in google searches.

To improve your D.A we need to start posting more content – like a company blog – and also to start connecting with other websites. For example, you want to find other websites in your niche and then reach out to them and create a short blog post in exchange for a backlink leading back to your site. The more sites you connect with, the higher your domain authority number and the higher you start to rank on google search engines.

Simplify your tabs!

Do you remember years back before we had Sky and Netflix we would only have 4 channels? It seems that now I have the option of hundreds of channels, I can never find anything to watch and that’s my point in question…..

Too many options CAN be a bad thing!

There’s nothing that will get your message lost quicker than multiple options on a landing page – the page people see first when they land on your site. Did you know on average you have just 15 SECONDS to get your message across before the customer leaves your site. This is why you want to get your message across and keep your site map as simple as possible, thus ensuring they stay on your site for longer.

So if you have an online shop, rather than having a separate tab for shoes, dresses ect, try to have it all under one tab. If you have ‘about us’ and ‘our story’ under a tab each, once again these can be consolidated.

The aim on any landing page should be to tell your audience what you do in a sentence!

Social Media Shares the easy way!

As a founder, I’m sure you have little time to build your facebook likes and are tempted to buy them. Before you do, check out the free methods below to get your content shared to a larger audience base and to increase facebook page likes!

For social media shares that are also free, if you can have plug ins for your site check out a site called Triberr. You join tribes in your niche and then they share your content. For example, I have an 11k reach on Twitter but by joining other tribes on Triberr, we pool together all our followers so now I have a reach of 21 million if they share my posts with their followers.

For facebook page likes, check out as a site called Kingdom of likes. You like other peoples Facebook pages and in return they like yours. They also retweet certain tweets if you want them too and best of all it’s free!

Ok, so here are 3 simple tips to get you started! Click here for more tips!