I know how frustrating it is to spend a good few hours crafting what you believe to be the ultimate blog post, only for it to slip away into the mire within an hour of posting.
You check regularly on Google Analytics to see how it is performing, but after 24 hours, it’s still only had a dismal 3 hits, and that’s probably from you!
Blogging was the sole reason I managed to double my last client’s traffic within 6 months, but there ARE some major turn-offs for readers, and here’s 3 of them.
I recently came across an ingenious blog post on Duvets. Yes, really. The blog post was aimed at travel bloggers and gap year students and had the title, ‘Which country are you sleeping in tonight?’
The duvet actually had the world map on it. It was funny, inventive and I actually looked into buying one!
This was followed by a blog post below with an image of a printer and a massive price tag in font 50. It was just the usual promotional garb. It wasn’t unique, there was no humour involved and need I say, I unfollowed them on Twitter.
Take Action – Scan over your past blog posts. Have you offered at LEAST 3 helpful tips as to why a person should buy your service or product? Have you offered them any solutions? Or is it just pure self-promotion, an image, price and link?
Neil Patel is a genius when it comes to crafting marketing blog posts over 1000 words. He uses spaces between every 2 sentences at least and also uses bucket brigades when the reader is about to leave the page such as,
Did you know that?
What’s the real story?
How could this work?
It gets better/worse
Want to know the best part?
After all, who wants to read an endless blog post, with no breaks in it or images? I’d rather be scanning the Daily Mail on my afternoon lull with 10 minutes to spare….. the shame….
Take Action – Take a look back at your old blog posts. Can you try to break up the content? Add spaces and bucket brigades not forgetting a good quality image! Please no photos older than 10 years here, we want your blog posts to be fresh and dynamic – Unless it’s a photo of Arnold Schwarzenegger – You can click on this link for free images.
Sharing On 1 Platform Only
I hate to tell you this, but when I started creating 3 blog posts a week for my last client, I had to SHARE them on multiple social media platforms, NOT just my clients Twitter and Facebook pages. You have spent a whole morning creating a masterpiece. Don’t you want people to actually SEE it?
Take Action – Here are my top Facebook groups and Google Plus groups for business. This is where I share all my content. I also use Triberr where other Twitter users in my niche SHARE my content to their followers for FREE. You can find more about that here.
Any questions just comment below!