Creating Your Instagram Aesthetic - FREE Template

First of all, you don’t have to be a professional photographer to have a great looking feed.

You can find plenty of FREE tools such as;

Canva to create graphics
Pexels FREE photos & business images

In fact, my ENTIRE feed has been created mainly from my Samsung mobile! No professional cameras here! So here are a few SIMPLE tips to create a great looking Insta feed worthy of a growing small business.

Branding – Do you have a set colour palette on your website such as Mint Green, Gold and Yellow? It’s important we introduce your brand colours to your Instagram feed.

Instagram Collections – Found your brand colours, great! Now we can test out our colour themes using Instagram collections! Instagram collections is a bit like Pinterest in the way it allows you to pin other peoples photos to create an aesthetically pleasing feed.

Check out these two small videos, the first showing you how to save a photo to a collection, the second how to find your collections.

How to find your collections!

Preview Grid – Once you have an idea of the theme you wish to run with, you can start to upload all your photos onto a grid. I use the Preview APP which is also an Instagram scheduler. You can then move around your photos and schedule them too!

Composition – Now take a look at your photos. Some important things to think about are;

Do your photos have any negative white space around them or have you put two very busy, detailed pics next to each other? ( Visual Overload )
Are your colours balanced and spread out accordingly or do they clash?
Are you using lifestyle products such as a coffee cup, or ceramic plate, laptop?
Is it promotional overload?

Ok, so you should be on your way to creating an aesthetically pleasing Instagram feed which incorporates your brand colours!

Use the template below to create your feed layout. I have included a few bullet points for ideas so you can scribble them down in the boxes!

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