The construction industry is often very traditional and can be slow to embrace new technology or business methods. However, competition in the industry is high, and those new methods can be important tools to help you stand out from the competition. Construction businesses need to embrace social media to do this. Here’s how you can do it.
- Post regularly. It can be hard to post as often as you should, but regularly posting, whether that’s on Twitter or Facebook, can be a big help. Most social media users are following hundreds of other accounts, so your posts will be buried in the newsfeed pretty quickly. If you want people to see your posts, you should aim to post three to five times a week on Facebook and even more frequently on Twitter. Assign this task to a social media savvy employee, employ a specialist or hire an agency to do this. If you’re struggling for content, you can share reviews, industry news, and information about the services and products you use whether that’s sharing the results of a finished project or your suggestions for the best dredging pump.
- Stick to one or two social media platforms. There are a lot of platforms available now and trying to be present on them all will leave you spread too thin. Instead, focus on one on two platforms when you’re starting out so you can better keep up with your accounts. Claim usernames on all the major platforms so you have them if you need them later, but focus your first efforts on the platforms where your customers spend the most time. You can add more platforms as you get used to creating content for social media.
- Mix up your content in your posts. It can be hard to know what to post, and most businesses just focus on self-promotion, creating a feed that can be dull to read. Around half of your content should be promoting your business and the rest should be something else. Share news, inspiration or humor that is relevant to your industry. Think outside the box too; all sorts of things can be made relevant. For example, you might be a construction company but you can show the human side of your team by sharing jokes about the industry, or posts about working outdoors and how best to deal with that.
- Take before and after images of your work. One of the best forms of content for construction companies is before and after images. Get permission of the property owners before sharing, but they can be a great way to showcase what you can do. If you share these images with your customers that you did the work for, they might share them with friends and family, getting your company in front of more pairs of eyes with positive feedback.
- Encourage your employees to follow you. When you first start posting on social media, it can be hard to start building a following and get any engagement on your accounts. Start by encouraging your employees to follow and engage with you on social media. Their interaction will push your company into other people’s timelines and newsfeeds, letting them know that you’re out there. Share your accounts with your staff, and add links to everyone’s email signatures so people know you have these accounts.