Brand awareness is a straightforward concept. If people are aware of your brand, then the likelihood of gaining customers increases. When someone knows that your company exists, they’re way more likely to contact you if they need what you provide. This leads to the question; how can you spread brand awareness?
Realistically, there are lots of different things you can do. However, some cost a lot more than others. While you want to spread as much awareness as possible, you must be conscious of how much money you spend. So, you’ll be over the moon to know that there are plenty of low-budget (and minimal effort) ways to increase brand awareness. Here are three to help you get started:
Make your employees wear branded clothing when they’re at work. Instantly, you increase brand awareness by getting your logo out there into the public eye. The beauty of this idea is that you can make some really nice personalised hoodies that your team can wear when they’re on lunch – or just out away from work. Here, they spread brand awareness by showing off your logo, displaying contact details, etc. Everyone that sees them will see your brand – it’s so effortless. Nobody has to do anything other than walk around as normal. The only costs involved are the initial ones when manufacturing the hoodies. You could even hand these out as free gifts to customers, so they can advertise your company for you!
That’s right, something as simple as a sign can help you spread loads of brand awareness. Upgrade the signage outside your business premises so more people are forced to stop and take a look. An impressive sign will turn heads, which means more consumers become aware that your brand exists. In a world where you’re probably sandwiched between loads of other businesses, it’s hard to stand out. Big and bold signs allow you to do this, and with very few costs involved at all.
Social Media Hashtags
Of course, social media is the most powerful tool when it comes to brand awareness. The reach you have on various social platforms is ridiculous. However, you can improve things by utilising social media hashtags. Hashtags are basically keywords that people can search for. They go into Twitter or Instagram and search for specific phrases or words. Then, they’re presented with all the posts that use these hashtags. Already, you can see how this will spread more brand awareness. If you use hashtags in your posts, then you open your business up to all the users that also use those hashtags or the ones that are searching for them. Without them, your post would probably only be seen by your followers. Just make sure you choose hashtags that relate to your business, target market, and the post itself. For example, if you were to tweet about social media marketing, then use hashtags like #socialmediamarketing #digitalmarketing, and so on. Also, one last note, don’t overdo it with your hashtags. You can use more than one, but there’s a point where you go from effective to too many.
All of these ideas are very cheap ways for you to spread brand awareness. The last one doesn’t cost a penny, but the other two only include initial costs to pay for the sign or clothing. Hardly any effort is involved either, which makes these ideas perfect for small businesses without much time to dedicate to marketing.