You’ve set up your website, you’re ready to launch your start-up but there are some things you still need to get right. When you’re an entrepreneur you often find yourself having to be a jack-of-all-trades, having to figure out your marketing, sales and your accounts all while trying to fulfill your product or service.

It can be a tough road but if there’s one thing that you want to get right it’s your social media marketing, which is up there with direct marketing and finding the right SEO Company to get your website on point.

In this blog, we take a look at three things you need your social media marketing to do and how to get started.

Find Your Platform

Before you even begin to think about building a social media strategy there needs to be a strong element of research. Take the time to get this part right and everything that follows on from it will make sense and be effective.

You need to know which social media platforms you want to target. Are you customers spending their time hanging out on Instagram or are they avid Tweeters? Do they even prefer the far more conservative world of Pinterest over Facebook?

The way you’ll find out this is by asking them, or at least paying someone else to ask them for you. Employ a market research company to ask the questions, or devise your own however you find out, find out. You will save potentially thousands of pounds focussing your time and money on platforms that contain your customers and not creating content for the sake of it, which won’t reach anyone.

Be Relevant

You are not going to attract a following overnight, particularly if you are a new brand. Got a famous friend on Twitter, ask them to help out. The power of influencers is strong. Otherwise, you’re playing the long game. Build great foundations and post regular, high-quality, visually attractive content.

Use memes, videos, special offers, anything to attract a crowd and then keep going. Post several times a day, create momentum and keep at it.

Consider Advertising

If you’re struggling to get noticed in an ocean full of content then kick-start your campaign with some high-quality advertising. Yes it can be expensive but often this is an expense well worth absorbing. Plan your advertising carefully and follow-up quickly with your best content that will capture your new followers’ interests and lead them back to your website, time and time again. Eventually you will have that interest converted into sales if your website is in great shape and able to funnel customers through to a sale or query.

Don’t approach your social media strategy half-heartedly but don’t rush into it either. Make sure to get the building blocks set right before you move on to the job of creating content.

All the hard work will pay off and you’ll be glad you went about it the right way as your following takes off.