Corporate gifts can be a valuable tool for any business, but the subject is often surrounded by misunderstandings, confusion, or a simple lack of awareness of the numerous benefits gifts can bring to a business. To help bring some clarity to the matter, here’s a look at the most common questions business owners tend to ask about the world of corporate gifts… 

What are corporate gifts?

Corporate gifts are products that are sent by a company to, most commonly, clients or customers of their business. Sometimes, corporate gifts can be used for promotional purposes, such as included in “goody bags” at a trade show. 

What is the purpose of corporate gifts? 

Corporate gifts are, at their core, designed to provide genuine thanks to the recipient – usually for their custom of the business giving the gift. This can mean gifting in order to welcome a new client to the business, or – most commonly – gifting to a long-standing client to thank them for their loyalty and continued patronage. The hope is that the recipient will feel pleased to receive the gift and aware that the company who sent the gift genuinely does appreciate their involvement with the business. 

In addition, corporate gifts can also help to strengthen relationships with clients or customers, which can be conducive to a successful long-term relationship. Corporate gifts can also have promotional benefits thanks to branding, with gifts often including a logo for the providing business. Finally, corporate gifts offer the ability to help a business enhance their reputation for being the kind of company who shows genuine appreciation for their customers – which will always reflect well on the culture of the company itself.

What are the options for corporate gifts?

Any item can be a corporate gift, but there are a few popular options to consider. Flowers and perishable items – such as food hampers – can be a good choice. Another option is to focus on products that are inherently useful to the recipient, such as Bluetooth speakers from the likes of dynamicgift.co.nz, stationery, office items, or flash drives; products that everyone tends to use, and will always be incredibly happy to receive. 

Is there anything that needs to be avoided when it comes to corporate gifts? 

Gifts should always be culturally sensitive where appropriate, so it’s helpful to research the intended recipient and take note of anything that you may need to keep in mind in this regard. What’s more, try to ensure the gifts are reasonable in price and proportionate; essentially, avoid “going overboard” when making your selection – choose nice, useful gifts that you’re sure the client will appreciate, but avoid anything too outlandish. 

Should you use corporate gifts in your business?
Realistically, the benefits corporate gifts can bring to businesses mean that offering gifts is always worth considering. You’ll need to set a budget, choose your intended recipients, and then choose gifts that offer the simultaneous ability to be useful to the receiver while also bolstering your business’ visibility, reputation, and relationships with customers and clients. If all of these goals are met, then you should find that corporate gifts can be a hugely successful tool for your business.