It can be hard to see the purpose of writing posts day in, day out about your business, the industry that you work in or some obscure subject tediously related to your field. You often wonder if all of the effort that you put into making your posts relevant, informative and exciting to read is really worth it when you could be spending your time honing the business vision and chasing up sales leads. Well, there is absolutely no doubt that flexing your blogging muscles is hugely beneficial to your business. Here’s why.

Becoming Visible

Every time that you blog a piece of high-quality content is another chance for the eyes of Google to fall upon you and look upon you and your brand favourably. Search engines will see that you are relevant, dynamic and directing traffic to your site. Alongside your finely tuned SEO strategy, you will find that your blog posts will give you a leg up the Google rankings, so your company appears above its rivals.

Sharing

If you create an informative blog post giving your customer base hints or tips about an issue that will make their lives easier, they will share links to this high-quality content online. The target market for your product may be the thirty something mum. Imagine that you have written a witty post about how to remove chocolate stains from a sofa using the product that your company sells and this gets shared on Facebook and Twitter. You don’t just have free marketing, but you have also directed more traffic to your website that could leads to more sales.

Building A Brand

As a business, it’s vital that your brand sticks in people’s minds. By showing off your brand on every platform, whether this is social media, your blog, your website or on a business card, you are making your company unforgettable. Think about creating a logo that is simple in design, doesn’t use all the colours of the rainbow and has a great catchy tagline. Use logo fonts that deviate away from the Verdana, Helvetica and Century Gothic norm to create a logo that is more visually appealing. By choosing something a little different, you are showing your brand to be unique and more memorable.

Blogging Makes You Research

The very essence of blogging for business is to market your product in a subtle way rather than launching into the patter of a hard sell. If you blog effectively, you will be researching your competitors to see what they blog about, what is important to their customers and keeps you at the forefront of your industry sector. If you sell gourmet ice cream, you will want to keep abreast of the latest flavour trends and methods of making the dessert, and you’ll want to blog about this to your consumers.

To make your company visible and to allow greater interaction with your consumers, it’s imperative that you blog. You will see more hits on your website, generate more leads and drive up those all important sales figures.