How To Connect & Work With Major Influencers On…
I admit it, I along with many others believed in the death of twitter and it’s declining figures. Yet Twitter has been the ONE platform that has managed to provide our clients with;
- Business Partnerships
- Working with Celebrities
- Charity partnerships
- Blog content retweets
- Interviews being published on our founders
I was also pretty surprised that their is such a young audience base! I generally assumed snapchat and Instagram were the most popular platforms to target the 18- 25 market but Twitter is full of these age groups!
So here are some of my top reasons as to WHY we LOVE Twitter and how it has worked the best for us!
Connecting With Influencers
In the past I have used Instagram to grab the attention of celebrities that I wished to wear a clients product. I found that our message got lost in a mass of comments and was never seen, even when it was a direct message.
Obviously, these celebrities were inundated with D.Ms so the only other way to reach them would have been through their agents.
Now, funnily enough, a free gift is not always a free gift anymore. In fact, we were asked to pay up to £5,000 for a celebrity to wear our free gift as it was taken as a sponsored post. So what did I do?
Twitter. I simply added certain celebrities my clients wished to work with into our Twitter lists and then I would engage with them, maybe just a reply or retweet a day. Then, after a few days, I went in with the ‘we would like to offer you a free gift’ and it worked!
Not only did the celebrities wear my client’s products but they were also featured on T.V, in magazines and on Instagram. This meant we had UNLIMITED photos of a celebrity wearing our product on a daily basis!
Retweets From Influencers
Another incredible part of managing to target these influencers in our niche was the effect just ONE retweet could have for our Twitter impressions! Just ONE retweet from a major influencer gave us 145k impressions! – We averaged around 40k a MONTH before!
The great part about all this was that when we had a retweet, their audience base would view our profile and we would always ensure the product or service we were offering was pinned in a post to the top of our Twitter feed explaining the exact offer and a link to it!
Interviews With Major Brands
I also wanted to increase clients backlinks and link to major brands that could reach their desired audience base. But how?
- Firstly ensure the brand has a blog in the first place!
- Add them to your Twitter list
- Engage with them daily, just a tweet/retweet or two
- After they start to engage with you, ask who you can speak to regarding a blog post
- They will give you a name or email address
- Then make sure when you email you mention that you just spoke to them on Twitter and you were directed to here. Once they think that someone within the company with some authority has already spoken to you, they tend to push you up the email chain quicker!
For clients, this resulted in founder interviews by startup brands based in London being shared on a weekly basis. It greatly boosted traffic as well as our presence.
Just remember to check in every day and like all the people that liked you post! All potential future clients/consumers!
FREE social media posts!
The best tip I have is if you have a product then find a great influencer on Instagram. Be aware that once they have around 1 million followers you are looking into paying out at least 3K plus for a repost in my experience. Now find them on Twitter. In most cases, I found that they had a MUCH smaller audience. Try targeting them on Twitter as it is likely that they will also wear your product on Instagram thus saving you a few thousand!
Are you a founder based in London and looking for expert consultancy covering your website, social media platforms and finding your audience? Get in touch for an hourly session here!