Marketing blog

What To Do When Your Business Is Stuck In…

The early stages of a new business are incredibly exciting. Seeing your initial idea realized as a product and watching those sales figures increase steadily is great and it feels like you’ll be able to ride that momentum to the top. But 6 months down the line, things are going to slow down. If you keep adapting, you can maintain some of that momentum but if not, you’ll soon find yourself in a rut. Sales are stagnating and you don’t know how to kick start them again. So, what do you do? You could always carry on as you are and hope that things will pick up again but that doesn’t look likely at this point. Instead, you should be proactive and try some of these methods for getting your small business out of a rut.

 

Get New Staff

When things aren’t going well, spending money on extra staff is probably the last thing that you want to do. But introducing a new energy to the team can really help you to get things going again. Having said that, you’re taking a gamble by investing more money in the business so you need to be selective. Use a recruitment employment agency to find the very best candidates in your field who can make a real difference. When your staff have been working on the same problems for a long while, it can be difficult for them to see the bigger picture. But if you bring in somebody new with their own set of ideas, they’ll be able to pick up on things that the rest of the company are missing. New staff members are also likely to be more motivated which will rub off on the rest of your employees and give the company the kick that it needs.

 

Change Prices

There might be a complex set of reasons why you aren’t seeing any growth but in some cases, it’s simple; people might not be buying your products because they’re too expensive. If you’ve got a large margin, consider changing your prices. Even though you’ll be making less profit per unit, you’ll still be performing better overall if you’re making a lot more sales.

 

Do Some Market Research

The easiest way to find out why people aren’t buying your products is to ask them. Conduct some market research and see what it is about the product or the pricing that is stopping people from parting with their cash. A comments section is an essential feature on your website because it’s a very easy and cost effective way of finding out exactly what customers think about your products. If you’ve got multiple people commenting about the same problems, you know there’s something that needs changing. It’s important that you’re monitoring the comments section and encouraging customers to use it, as well as doing periodic market research so you’ve always got a sense of where you are and what it is about your products that people respond well to.  

When your small business is in a rut it’s easy to sit back and do nothing, but that’s never going to help you. Try these methods and you’ll get sales going again in no time.

Marketing blog

Can Being More Equipped Help Your Business

The process

Every business has their daily process that needs to be fulfilled as part of making the revenue, making sure you’re equipped is what makes that process much more efficient and less complicated. It might be expensive at first to buy all of the necessary equipment, but there are some tools you just can’t go without! Making sure you get the right amount of use out of them is also an essential. Otherwise, you’ll end up purchasing equipment that you really don’t need. While it doesn’t hurt to be prepared for everything, some items don’t fit into your version of “everything”.

 

Your business

Every business will operate differently, each of which needs different kinds of equipment to help see their job done. It’s possible that you can overcomplicate things when you don’t invest in the right tech, so looking into ways to make your current operations easier can be a great solution to a struggle. For example, if your operation is weather dependent, having to search online is not the most efficient way for you. You’ll find general results for your general area, but you need to know what it’s like at this moment at your location. In this case, you would invest in a commercial windsock to help determine your working conditions. Other situations might need you to invest in an automation system, something that can make calculations or changes in the system more convenient. For example, supermarkets use barcode scanners to quickly calculate and register the products of each customer.

 

Without these simple adjustments made in the business, each working day can be much more of a struggle, even if you do have a backup method. Making sure you have the fastest option possible is much more beneficial in the long run, even if the costs are high. If your business is popular and you have to run on a schedule, you could also increase your workflow and revenue, knowing and increasing your limits as you go.

 

Safety and security

Being equipped doesn’t only help your workflow, but it also comes down to creating a secure work environment. If you work with multiple employees, making sure they’re not endangered at any point is vital to your daily practice. In some cases, laws are requiring you to keep certain equipment in the workplace; like fire extinguishers and alarms. You could also invest in making sure you have the best security possible too, like cameras and secure door locks. It’s not guaranteed that people will try to break in. However, it can help prevent such situations if you make it known that there are security measures put in place.

 

Being unequipped is a surefire way to lose money in your daily workings. If you do end up a victim of theft, then you’ve lost out on whatever they’ve stolen, and also your property will have been damaged where they broke in. If you run a small business, this is where you become most vulnerable, as there’s no such thing as acceptable losses. You can’t survive as a business if your assets are always at risk.

 

Marketing blog

7 Ways To Stand Out At A Trade Fair

Trade fairs can be excellent marketing events for attracting new business. They are hugely competitive however – many other companies will also be vying for attention, which is why it’s important to make your stall stand out. Here are several ways that you can make an impact and draw in the crowds.

 

Do a live product demo

If your business is a product, a live demo could help to make your stall more of a spectacle to passers-by. This is likely to be easier with some products than others. You can even get interactive and let people have a go themselves.

 

Give away free branded items

Everyone loves a freebie, no matter how trivial it may seem. Consider giving away branded items to passers-by. Think beyond pens and mugs – fun branded items could include silicone wristbands, stress balls, rubiks cubes and even branded m&ms. You could give these away in a branded bag, which may also contain a flyer or business card for additional informational purposes. Whilst a single branded item is likely to be cheap to produce, costs may add up when ordering these in large batches so bear this in mind.

Feed people’s interest

Most people are also attracted to food. Even if you don’t run a food or drink related business, you can still use food and drink to lure people in. Try to find something that suits your business and determine whether you could use it as an extra incentive to lure people into sales. For example, a company in the wedding trade could offer the incentive of a free glass of champagne to anyone that signs up to their service.

 

Dress creatively

How you dress might also be able to lure people to your stall. Consider getting in character with costumes or wearing bright branded t-shirts. Sort these out a few days before the trade show to guarantee that you have them for the day. Certain trades may require a more formal dress code, although you may still be able to bend the rules slightly. Trade fairs are vibrant affairs so consider choosing a bright tie or even a bold coloured suit. Relate this colour to any colour you may use in your branding to build up a sense of company identity.

Use eye-catching props

Using props can also attract people to your stall. On top of having a display stand or marquee, consider touches such as balloons, lighting, electric fans and televisions. You can also get creative when it comes to props, by choosing objects related to your company. Obviously, if your business is a product, you’ll want to show off this product on display, however even as a service you may be able to find related objects. These could be purely aesthetic such as a safe outside a security company stall or a piggy bank outside an investment company stall. Other could be interactive such as a roulette table outside a gambling company stall or table football outside a soccer gear company stand.

 

Host a competition

Offering your product or service as a prize in exchange for taking part in a competition could be a great way of attracting people to your stall. You may be able to charge people a small amount, or you could make signing up to the competition absolutely free. It could be a raffle or a tombola, or you could get people to play a game against one another and award the prize to whoever gets the highest score by the end of the day.

 

Get involved in social media

People will be posting on Facebook and Twitter whilst at the trade fair. Make sure that you’re joining in the discussion by posting about your stall and hashtagging the name of the trade fair. Social media could also be a great place for promoting any freebies, competitions or discounts that you may be offering. You don’t have to wait until the day to promote these incentives on social media – start tweeting days before to build up hype. Whilst at the trade fair you can also consider taking photos or even using Facebook’s live feature to video activity at your stall. Be careful of who you photograph and video as strangers may not like being made the face of your company online.