Marketing blog

Instagram Caption & Post Ideas!

Trust me, posting multiple times a week and trying to think of captions and content that is original and increases engagement is NO easy feat!

So here are a few simple ideas to get set you on your way!

Meaningful – Share your business fears! Yes! That’s right! Be open about what aspects you found difficult when you created your service or product. What INSPIRED you to create your business in the first place? What’s your brand story?

Another topic could be a personal achievement and things you had to overcome on your journey.


Engaging – I love this one! Just take a look at the image below. These can be created using Canva and if you create a simple template, used time and time again!


Interesting – Give a fact about the niche you work in! So for example, I’m a social media specialist so my fact could be that 52% of businesses post on social media DAILY! So are you? 


Funny – It’s a simple fact that some of my most liked posts were actually funny quotes! ‘ I think my spirit animal might be Gin……. ‘ 

Value – Adding value to your posts! For example, I might create posts on how to create Twitter lists or how to create a beautiful Instagram feed.  

Promotional – Try to stick to the 80/20 rule so that’s 80% helpful and fun content and only 20% promotional. Do you have a new book? An online course? A special offer? Share it!

Competitions – It helps to have an engaged audience of at least 200 firstly, but competitions are a great way to keep your followers coming back! Ask them to like the post and comment to enter. Your content is only shown to roughly 10% of your followers unless you have a number of comments on your post. Then Instagram will show it to more of your followers as they will see it as more valuable.


Feedback Posts – Do you have any great reviews? Share them!


Blog posts – Do you have a business blog? Share your new blog post in your feed AND in your stories!


Inspirational – So if you were a cafe aimed at mums, I would google the keywords ‘Mum’ and ‘Motivational quotes’ and then I’d recreate that quote on Canva using my brand colours giving the owner a shout out of course!


So just a few ideas for you but if you would like more guidance on what type of captions and content would work well for your personal business, get in touch at www.vikingwanderer.com!

Business Blog

Do You Ever Wonder Where You’re Going Wrong?

Sometimes, tough love is the only kind of method that gets results. When you feel like you’re not really winning at your job, or your business isn’t getting the results that you want, you have to look in on yourself and find out what’s going on. Here are three common mistakes that you could be making.


You’re Just Not Putting The Work In

First of all, you may think that you’re working really hard, but are you really? Don’t confuse being busy with being productive (which is what a lot of people do). Make sure that you are putting the work in where it counts, and not just showing up for the sake of it and you should start to see a difference in your results.


You’ve Lost Direction

It’s easy to forget why you’re doing what you’re doing, or feel like you don’t know what you need to do next. But the important thing here is to do something about it. So many of us lose direction, but you’re always going to stay lost in your business or your career unless you try to fight your way out of that funk.


You Think Talent Is Natural

If you ever look at others and think they’re doing so well because they were born talented, you may be wrong. Okay, so some people are naturally gifted, but the rest of us just have to work harder and learn a lot more. Just take the ten soft skills below. These are all things that you could learn to improve your chances of success.


Infographic Design By soft skills infographic by STL


3 Reasons You Need To Pay For Excel Training

If you’re just starting out in the business world, there is a reasonable chance you will think about employee training and which courses are most suitable for your team. Today, this article will make a case for ensuring people in particular positions within your company get appropriate training in using Excel. Read the information below.


Excel training will save you money

Firstly, it’s vital to note that people who know how to use Excel properly can save your business a lot of money. That is because you won’t have to spend a fortune on accounting or inventory software. Instead, you can use custom-made spreadsheets to do the same job.


Excel training will save you time

At some point, you will want to query sales information and work out financial and other trends within your organisation. When your team knows how to use Excel, that process can take a matter of minutes rather than days. So, you will save a significant amount of time.


Excel training will save you from disaster

If you don’t believe that Excel training can save your company from disaster, then it’s probably a sensible move to check out the infographic published at the bottom of this article. There are some shocking examples of how schoolboy errors can cost you dearly.


You should now understand why Excel training is vital to the success of your company in the long run. Arranging some in-house or outsourced courses for people working in your ordering and accounts departments is always a wise move.


Best of luck!

Infographic about how troublesome  Excel can be