Pinterest is a wonderful social media platform which is incredibly popular with mums and girls of all ages in particular. It is a visual platform where people can share crafts and recipes and fashion inspiration and it can really have a big impact on brands and bloggers all over the world.
Today we want to delve more into this social
Platform which is often overshadowed by the likes of Twitter, Facebook, and Instagram, and we will find out exactly how you can up your game online and use this amazing tool.
Get brave behind the camera
One of the biggest draws of Pinterest above many of the other social media platforms is the fact that it is image driven and easy to use. When you look into risk management for marketing in your business, social media is a low risk choice because it is free, and Pinterest is one of the most simple ones to use. Make sure you practice taking amazing and compelling photos because this is what will draw in your audience. Pinterest is all visual and it’s job is to provide inspiration. Creating an inspiring and stunning photograph will speak a thousand words.
Pin more often
If you are looking to see success on this platform in the same way as hair gurus like Barefoot Blonde do, them you need to share more often and share more content. Social media is about being sociable and it is important for you to think about sharing more content more often, and even pin the same image several times to increase its visibility on the platform.
Use it like you want to
Pinterest is different to other social media platforms because it is very people driven and you are essentially sharing things which you find inspiring and making vision boards which other people can follow and share. Use Pinterest as if you were a regular person. Pin things which you enjoy and which inspire you and this will build up your visibility in the community and it will soon gain you a lot of followers.
Use the right size images
Unlike Instagram and other platforms, Pinterest won’t crop your image for you. When you choose an image to pin, Pinterest takes it how it is, and will share you pin as you intend it. This means it is important for you to be aware of how to size your images for success. Consider looking at templates such as on Canva where you can create a Pinterest appropriate image for our content.
Pinterest is one of those platforms you can get carried away with, and you likely pin and pin and pin without paying much attention to the caption of the image. Make sure that the caption includes a description and hashtag because this is how it will be found on Pinterest search results. If you forget this step your content can end up completely lost and may only be found by comparison to pins which look similar.