Business Blog

Making The Most of Data

Today, we all have huge amounts of data at our fingertips.  In business, this contextually rich insight can help us make business decisions in addition to ensuring our marketing messages are more relevant.  Indeed, in the age of personalisation, the ability to deliver content that is tailored to the unique interests and preferences of each individual customer is starting to be seen as a vital component of marketing rather than something that is a ‘nice to have’.

The internet can be used for many business purposes yet it can also be overwhelming, as with all this data, it can be hard to make sense of it and use the data to fuel key business decisions and functions.

This is where companies like gartner master data management can help, though there are a few top tips almost all people can start to use, for making the most of their customer data to drive their business forwards.  In this article, we are going to uncover a few of these top tips.

 

  1. SELL MORE VIA PERSONALISATION

By effectively utilising customer data, you can make more personalised recommendations in a similar way to how Amazon recommends related products that clearly has a huge positive effect on increasing average order value and the purchase of add-on products.

If you’re looking to maximise your cross-sell and up-sell opportunities then you need to be using the rich customer data you have access to.  The challenge can be obtaining contextually relevant data, however, this can be as simple as asking people a few questions upon signing up to your mailing list – this way, you can create segmented lists and tailor your communication to these more targeted lists.

 

  1. BUILD CUSTOMER LOYALTY

The simplicity of leveraging a customer’s date of birth to glean when there birthday is can boost customer loyalty significantly.  Unfortunately, the majority of companies use this as an opportunity to sell them something – offering a special discount can be a nice incentive, yet, a more uncommon approach is to simply send a birthday card wishing them a great year; with no promotional content.

This way, you will stand out a little more, and be viewed as a company with integrity that cares about its customers rather than seeing what it can sell its customers.

 

  1. INFORM NEW PRODUCT DEVELOPMENT

With so much data available, you can use this to inform new product development – of course, it would be handy if you could just ask your customers some direct questions and have them fill in a questionnaire about what products they would like you to develop, but such direct insight is hard to elicit as most customers won’t be incentivised or motivated to provide this data.

Therefore, you need to look to implicit data sources to reveal contextual factors that are relevant to  creating new products. For instance, if you found that 80% of your customers used a particular search term on your website you could develop a product based around that search term.

 

Business Blog

5 Ways to Make Money from Your Blog

The world of blogging is one that’s expanded and grown beyond all recognition in recent years. New blogs are started every day. Bloggers work with well-known brands and businesses to promote products and advertise services. They get invited to big events, and they build large and loyal readerships. Of course, some blogs are online journals, their owners happy just to write for themselves, without any interest in, or desire to push further which is fine. But, if you want more, you can have it.

Your blog can be a way to learn new skills and advance your career. It can give you a chance to meet new people and gain fantastic new opportunities. It can even become a full-time career and business in its own right. Here are five of the ways that you can make money from your blog.

Selling a Product or Service

Selling on your blog is a great way to make an income, and build a business. With a woocommerce developer, it’s probably much easier than you might think.  But, you do need to decide whether you want to sell your own products or services, or those of other people. Think about your skills and knowledge and ask yourself what you’ve got to offer others that they’d be happy to pay for. This can be anything from a craft that you can make to a course that you could teach.

 

Advertising

Advertising is an easy way to make money. Google Adsense and Mediavine are just two of the services that you can use to easily place advertisements on your site. You could even sell a space yourself. But, your profits will heavily depend on your traffic. The more you’ve got, the more you will earn.

 

Affiliate Marketing

Affiliate marketing is a little like advertising, in the sense that you are selling someone else’s product. But, there’s a little more to it. As an affiliate, you’ll work with a company, advertising their products within your posts, with mentions, widgets, and adverts. If someone clicks through and makes a purchase, you’ll earn a commission.

 

Working with Brands

Working directly with brands can be a great way to make money. Brands pay you to test their products, to write about them on your site and to mention them on social media.

 

Hosting Sponsored Content

PR agencies and SEO firms pay bloggers to host content, talking about their services or linking back to their client’s sites. Hosting content like this won’t make you a lot of money, but it can be consistent.

The truth of it is that blogging isn’t a get rich quick scheme, and those that start a blog with the hope of making money are often disappointed by the amount of work that they have to put in before it becomes a reality, and that even then, their earnings are slow to grow. Most find that to earn decent money they need to work a variety of different income streams instead of relying on just one. These five options are great, but they certainly aren’t your only ones. Look at other ways to make money from your blog, and try as many as you can until you find those that work for you.

Business Blog

How to Successfully Transition Into Your New Office

When the time comes for your business to move into a new office, you’re faced with a big challenge to transition smoothly and successfully. You don’t want to disrupt your business too much because that could cost you massively if you’re not careful. There are some things that you can do to help the process along and make it easier for your business and everyone involved with it. Read on to find out more.

 

Make it a Team Effort

This whole process will be a whole lot easier for you and your business is you take a team approach to it. By turning it into a big team effort in which everyone pitches in and does their bit, you’ll be able to make sure that the workload is shared. It should also help to make everyone feel involved in the change and the new chapter being opened for the business.

 

Choose Good Movers to Assist with the Furniture

Having the right moving professionals working with you throughout this whole process really is vital. They’re there to ensure you get all of your furniture, technology and vital equipment from your old office to your new one without any problems or breakages along the way. You’ll be in much safer hands and get things done much quicker if you call on the professionals.

Ensure it’s Safe to Use

It’s vital to ensure all of the relevant safety checks have been made before you move anyone in. You could find a level 2 electrician to check the electrics and wiring to ensure everything is safe and as it should be. You should do the same for the gas and other things that could potentially cause safety issues if they’re not quite right. This is not something you can take risks with.

 

Decide on a Layout That Works

The layout of the new office is something that you’re obviously going to need to think about and decide on before you can move into the space. This is usually just a case of being practical and making the best use of the space you have available to you. Don’t rush it though because making the most of the space could help your business succeed in all kinds of ways.

 

Try Not to Rush Things

Finally, remember that you don’t need to rush this process. When you try to move too fast and rush through the important steps you need to take, you inevitably end up making mistakes that don’t need to be made at all. That’s not how it should be, so take your time and prioritise getting things right over getting things done as quickly as you possibly can.

Moving into a brand new office means having to deal with a lot of disruption and change. In truth, no entrepreneur likes too much disruption because it drags attention away from the things that matter in terms of selling to customers and making money. But the right approach will help you to minimise that disruption.