Business Development

3 Essential Tips To Create Leads Through Content

I’m sure by now we’ve all had it drummed into us how blogging is instrumental in creating leads, newsletter subscriptions, increasing traffic and overall SEO.

According to Hubspot, 60% of marketers say content creation is their TOP inbound marketing priority in 2017. More interestingly is the fact that B2B marketers that blog receive 67% more leads than those that do not.

But what is the point of investing considerable time to create an engaging and shareable blog post if you simply do not know HOW to convert content to leads?

Here are my top 3 tips to drive more traffic and convert leads.

LESS promotion

Bear with me, although this seems counterproductive, there is nothing that will make me unfollow a blogger faster than a stream of endless self-promotion. The key is to incorporate the 80/20 rule.

That’s 80% helpful, informative posts in your niche, and 20% promotional posts. Also, try to create list posts that can be easily scanned. After all, how often do you get a chance to read an essay about a certain topic at work?

Calls To Action

This is perhaps the biggest blogging mistake made! According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. A call-to-action (CTA) is an engaging button or link that you place on your blog post to drive prospective customers to convert to leads through landing page forms.

Are you offering any discounts on your products or services? Do you have an event coming up? Will your company be attending a trade show? At the bottom of your blog post, fit in a call for action with a direct link back to your products and services.

Ensure your call to action is RELEVANT to the blog post!

Sharing Your Content On Multiple Platforms

I’m aware of companies that will market their blog posts on their facebook page, Twitter feeds and maybe on their Instagram account. That’s great if you have a large following, but what if you don’t?

Try joining Facebook groups in your niche and share your blog posts there.

Try joining Google Plus groups in your niche and share your new blog posts there.

I also share my content using Quora. Quora is a question-and-answer site where questions are asked, answered, edited and organised by its community of users. Once I have created this blog post, I will look for Quora users asking how they can create a blog post and share this post. Over time, this increases my traffic and organic reach too.

Do you understand the importance of content creation but simply do NOT have the time to create it? Click here to find out more information about my blogging, engagement and social media packages!

 

Business Development

Top 10 Google + Groups To Join For Your…

Google + groups can provide a tremendous amount of traffic to your website and accounted for at LEAST 80% of my last client’s traffic.

The thing I love about Google + groups is the ability to market to targeted groups in specific locations. The Entrepreneurs, Self-Employed & Small Business group, for example, has over 100,000 founders and entrepreneurs – My perfect target market.

Google + has also become a great place to network and I receive far more engagement than a LinkedIn post.

There are just a few rules you should adhere too, there is nothing worse than all your hard work going to waste and your connections annihilated because you have not taken into consideration the group rules and are booted out!

  • Some Google + groups for businesses will freely allow you to market to your target audience on a daily basis
  • Others may have a strict no links ban but allow you to promote your website on a certain day
  • If people take the time to write a comment on your post, take the time to engage back!
  • It’s really important to use an image with a few hashtags, just as you would on a Twitter post.

So here are my top 10 Google + Groups For business!

Do you need help to engage with potential customers and market your content to multiple social media channels? Too time-consuming? Click here for social media & engagement packages that start from just £175! 

Business Development

4 Reasons To Hire A Virtual Marketing Assistant

It’s impossible to ignore that virtual assistants are part of a rapidly growing industry that falls under a wide range of niches.

More and more entrepreneurs and startups are choosing to pay freelancers on an hourly, short-term basis rather than hiring a full-time member of staff,  and here are the top 4 reasons why.

Specialised skill set

Most marketing consultants will have the same general background knowledge when it comes to marketing methods and strategies, but these tend to fall into the category they work in, Travel ect.

In the last few months alone, I have helped to accelerate the growth of virtual assistant companies, Yoga studios, Travel agents, Escrow services and a baby boutique. The role is so varied I have a better understanding of different industries, target audiences, B2B and B2C, whereas previously, my skill set was categorised mainly under the travel industry.

Flexibility

You may have an important client but are unable to fulfil all their needs, such as marketing their business or managing their social media. Maybe it’s a small project, just a few days and you want to avoid extortionate agency fees.

A virtual marketing assistant can be hired on an hourly rate for any urgent projects. Their flexibility makes them perfect to give a campaign a much-needed boost but on a flexible basis.

Saves Time

No need for a long winded interview process and recruitment agency fees. It’s very simple to find freelancers on sites like people per hour, and after a phone call to decide the best way forward, they can start working the same day.

This is perfect for preventing small issues from becoming massive problems that will eventually require additional resources that you just don’t have.

Reduced Cost

Virtual assistants require no office space, office equipment and they also manage their own taxes. You do not have to give them holiday leave or any company benefits.

Add to this you are only paying for the hours worked.

I find I am far more efficient working a 4 hour day rather than an 8 hour day in a busy office. There are no distractions, meetings or breaks to get in the way and my hour is completely dedicated to the task in hand as I am under time constraints.

Would you like to find out how just a couple of hours a day can accelerate your growth, traffic and leads?