It’s impossible to ignore that virtual assistants are part of a rapidly growing industry that falls under a wide range of niches.

More and more entrepreneurs and startups are choosing to pay freelancers on an hourly, short-term basis rather than hiring a full-time member of staff,  and here are the top 4 reasons why.

Specialised skill set

Most marketing consultants will have the same general background knowledge when it comes to marketing methods and strategies, but these tend to fall into the category they work in, Travel ect.

In the last few months alone, I have helped to accelerate the growth of virtual assistant companies, Yoga studios, Travel agents, Escrow services and a baby boutique. The role is so varied I have a better understanding of different industries, target audiences, B2B and B2C, whereas previously, my skill set was categorised mainly under the travel industry.

Flexibility

You may have an important client but are unable to fulfil all their needs, such as marketing their business or managing their social media. Maybe it’s a small project, just a few days and you want to avoid extortionate agency fees.

A virtual marketing assistant can be hired on an hourly rate for any urgent projects. Their flexibility makes them perfect to give a campaign a much-needed boost but on a flexible basis.

Saves Time

No need for a long winded interview process and recruitment agency fees. It’s very simple to find freelancers on sites like people per hour, and after a phone call to decide the best way forward, they can start working the same day.

This is perfect for preventing small issues from becoming massive problems that will eventually require additional resources that you just don’t have.

Reduced Cost

Virtual assistants require no office space, office equipment and they also manage their own taxes. You do not have to give them holiday leave or any company benefits.

Add to this you are only paying for the hours worked.

I find I am far more efficient working a 4 hour day rather than an 8 hour day in a busy office. There are no distractions, meetings or breaks to get in the way and my hour is completely dedicated to the task in hand as I am under time constraints.

Would you like to find out how just a couple of hours a day can accelerate your growth, traffic and leads?