A product should always be the most important part of any marketing campaign. We often focus on advertising, social media, and logo design. But, the product is more important than all those things. This is, after all, the primary focus of your efforts. This, more than you advertising, is what will gain customers, and ensure they remain loyal.
On the one hand, this means that the best advertising campaign can’t save a bad product. On the other, it means that it may be time to set aside your other marketing pursuits. Your product itself should come first. That means you need to ensure it’s the best it can be. But, you also need to ensure it looks appealing and stands out on the shelf.
The main way to do that is to focus on packaging. While it’s often forgotten, the right packaging is the best creative marketing method available to you. Like anything else in the marketing world, your choice says a lot about you as a company, and your product. For proof, let’s look at what a few different styles say about you.
Eco-friendly packaging is a sure way to show customers that you care. Not so long ago, eco-friendly wasn’t a consideration for many companies. But, with environmental issues becoming more relevant, showing you’re on board could be invaluable. This is a fantastic way to reach younger customers, as they’re often at the forefront of this issue.
Eco-friendly options for packaging include cardboard, recycled options, and biodegradable plastic. These will often set you back a little more, but people who care about these issues are usually willing to pay.
We all want customer’s to think our product is high-quality, right? Using top of the range packaging materials is a sure way to send that message. If this is your goal, you need your product to look as smart as possible. There are a few different ways to achieve this. Something like these stand up pouches are sure to work well. This way, you know your product will always be standing tall on the shelf. Opting for the aluminum options would also show that you care about quality. Small personal touches also add a high-quality finish. Tying a bow around each product, for example, gives an exclusive quality vibe.