In terms of marketing, the dream is to have a thirty-second advert play during halftime of the Super Bowl, your business being hurled in front of almost every person in *the world (*America). Even with a 4% conversion rate, business will start booming. The problem is, not everyone can afford to spend $4 million on a TV advert where a scantily dressed girl eats a burger or whatever they are doing.
In fact, not every business can even afford a marketing consultant, which begs the question: how on earth are you meant to get your name out there (aside from going down the Facebook-slash-Instagram route, which is nowhere near as effective as Facebook-slash-Instagram would have you believe)?
Well, the answer could be offline marketing. If you are big on ideas, bravery, and creativity, then you could achieve huge marketing success for very little cash, which is because great offline marketing is all about achieving conventional goals through unconventional methods. It is about spending energy not funds.
Of course, we’re not just going to leave you to dwell on that little piece of wisdom. No. Instead, we have spent a little bit of time pulling together a list of unconventional marketing approaches that should get your business noticed. Just remember, be brave and have fun.
Business Cards Provide A Great Opportunity
Business cards still have a huge role to play in the world of marketing, especially when it comes to networking events and things like that. The problem is, hundreds of business cards tend to get thrown around at these events, which is why you need to make yours as memorable and standout as possible. If this is something that is right up your strasse, but you don’t have the funds to spend on a design agency, then perhaps you could hold a competition at the local university and see what comes back.
Big And Bold Branded Merchandise
If you’ve ever been to a networking gig, or an industry event or a just a business fair of any kind, then you will know first hand just how much branded merchandise you tend to walk away with. Well, it is time you started joining them. We’re talking about getting infusion bottles from Dynamic Gift all branded up with your logo, and coffee mugs, and pens, and mouse mats, and bookmarks and everything. That way your brand will be seen everywhere, from people holding your bottle while running in the park to local libraries handing out your bookmarks to companies drinking from your mugs. Yeah, the merchandising route is an epic one.
Make Your Mark On The Community
There are a thousand ways for you to become celebrated by your community through subtle marketing techniques that will get chins wagging and make your brand stick. It could be that you and your staff get involved in a charity cycling event, or you do a fun run, or set up a stall at a local fete or sponsor a local sports team. The list is long and extensive, and each entry provides you with a chance to become part of the local community. That is such a great way to build trust because trust is what creates customer loyalty. Period.