It’s not easy to build an online business, and there’s a lot of competition. But you can win out by providing a top eCommerce service from a customer perspective. Here are some tips.
Use Appropriate Packaging
It’s often overlooked, but the packaging is essential to an eCommerce business. Unfortunately, some don’t package adequately, while others use way too much (looking at you, Amazon) for a product. Getting the packaging right is a skill and can take a long time if you run a one-person operation. But you don’t have to do it alone. Wrapping is hard enough, but you also need to get the labelling right too. Personalised labels from online vendors like Able Labels offer labels of the right size for any package, and you can customise them with your company logo.
Partner with a Fulfilment Centre
One person isn’t enough for more than ten orders a day. And as a small business, you can only do so much from home or a tiny site. As your eCommerce business grows and expands, the time comes when you need professional help. And that’s where fulfilment centres come in. Fulfilment centres are excellent for helping you become more. They can handle orders received, store goods and send them out quickly. This means you can now use your living room for relaxing rather than storing box upon box of your hand-made products on Etsy and eBay.
Improve Your UX for a Top eCommerce Service
User experience is more important than ever for online business. From start to finish, users need a smooth and fluid experience. This includes finding what they want and then paying for it without issue. Some UX improvements you can make include the following:
- Easy site navigation with a triple click-depth and categories.
- An uncluttered theme with minimal interruption.
- Simple transactions using reputable payment processors.
Of course, many other ways to improve your site’s UX exist. Some expected improvements today include Live Chat software and product zooming/rotating. Your site’s features must also be consistent at every level, with user navigation made as simple as possible.
Open Channels for Feedback
You can never improve your site without knowing where you are going wrong. Even a well-designed eCommerce site will have problems. Unfortunately, these can be hidden from you until they are raised and are often unintentional. The best way of knowing where your problems lie is by [providing customers with a means of feedback. And asking for it. For example, you could offer feedback forms, ask about a customer experience following a transaction or simply keep an email address so customers can get in touch about their concerns.
Be Honest About Costs
People hate being ripped off. And one of the most common ways online is by adding costs at the very end of a transaction. This isn’t just infuriating to a customer but bad for business. Added shipping charges are the leading cause of shopping cart abandonment, with 60% of buyers claiming the end of a transaction when this happens. This means you will lose out on sales if you aren’t upfront about shipping. There are ways you can offer free shipping and not lose money. For example, you can include the cost in your prices with customers unaware.
You need to do many things to provide a top eCommerce service. Packaging and labelling are crucial. You can also improve your site’s UX and always be honest about pricing.