What do you see when you look at your website? Does your website have updated, enticing, and eye-catching content and design? Is your website future-proof? This article will share some of the most essential web design tips that can turn your website from old and boring to new and improved for 2022.
Be As Simple As Possible
Remember, the main goal of your website is to communicate your core message to your target audience. It should be simple and easy to navigate so your visitors will be better able to process your content and find what they are looking for easily.
Focus On Readability
Will your target audience understand your content? Are they well-organised or is your content cluttered? You need to consider whether your audience can easily understand what they are reading. To make it easier, avoid using blocks of text. Make use of lists and bullets for better readability.
Use High-Quality Images
A lot of people are visual learners and a huge amount of the information that we consume is tranismitted in our brains through visuals. So, it is important for your website to have high-quality images to effectively convey your message instead of just using text in your web design.
Visuals also help connect with your audience while providing a deeper explanation of your written content. High-quality images also portray credibility and professionalism.
Include Keywords and Phrases In Your Headline
Don’t use vague and wordy headlines that might confuse your audience. Be as direct and clear as you can and use keywords or phrases to capture the attention of your visitor.
Don’t Forget Your CTA
A call-to-action or CTA is crucial in your business, especially on your website. You need to be clear on the next steps that your site visitors should take. Be careful not to overdo it. Do not add CTAs to the top of your page. Not everyone who visits your website will be ready to take the next step, so it’s better to put your CTA at the bottom of the page.
Be Mindful Of 404s
Make sure your audience doesn’t get 404 errors when they visit your website. 404 means that your page can’t be found. One of the most common causes of this can be because the website was moved or deleted, or the URL is wrong.
Colours Are Very Important
The colour palette that you use on your website should be in line with your brand colours. It shouldn’t be too bold or overpowering, so your visitors do not get confused or distracted.
Design Should Be Mobile-Friendly
Most people access the internet using their mobile phones. Your web design should be mobile-friendly so your audience can access it easily. Google also prefers mobile-friendly websites.
Consider Easy Navigation
Most of the time, people won’t spend more time on a website that seems too complicated to use and navigate. You want your site to be user-friendly, so visitors will stay on it for longer and increase your conversion rate.