Customers are the backbone of a business, when you really think about it. They can be lovely, they can be not so lovely, but at the end of the day, without them you wouldn’t even have a business. However, even when you have plenty filing into your store or through your service day by day, the sales don’t exactly add up to the number on the door.

So, you need to improve on your sales technique, and thus your customer service ability. But how can you do that? You’ve noticed there’s a bit of a downward trend, but you’re lost as to how to fix it. Here’s a few ideas.

Have Marketing Campaigns on Your Side

This is where the internet comes in. Don’t use big flashy titles and promises you can’t follow through with when it comes to placing ads on facebook pages, that’s how you lose customers in the long run.

If someone isn’t impressed, they’re going to let the people they know know about it, even if you don’t hear anything of their queries. Thus, you lose a lot of possible advertising as a result when you consider that fact that a person can have as many as 150 close friends at once! On social media that can be even worse, as friends list sometimes go on and on in the hundreds.

Listen to the Other Side of the Counter

You’ve trained your employees, and you trust them in their skills in the workplace; you know they can make a sale. However, to better make a sale, they may need to listen more than they talk to customers.

A lot of the time, customers won’t ask for help when they need it, so you always need to be on the lookout for someone with that questioning look on their face. Don’t jump on them as soon as they walk into the store, and give them time to browse. Only then ask.

Take a Quick Course

So you want to be able to prove your have a way with your customer specifications, but the only way to do that is to get a bona fide certificate in it? Well that’s actually as easy done as it is said when you consider the amount of marketing courses out there for you to take your pick from. Do some research, and sign up to one that’s tailored to your needs!

When it comes to it, taking a few days away from the usual line of business to improve upon your working techniques, and trimming the fat from the whole operation, isn’t too bad of a thing. With courses such as the Six Sigma green belt, you can declare your prowess in finding perfection in your business. With this kind of martial art discipline in mind, you can fully well complete it in your own time and at your own pace.

So there you have it, some surefire ways to keep company defects to a minimum in your customer service ability.