Category: SEO

SEO

Could You Do More With Your Business? A New…

Many people have an ambition to start a business, and often the biggest success stories start from a dream and working from home. Once you get to that stage, you realise that you may want to get to the point that you can have a business location and improve your business. So what do you need to consider when it comes to your new business location. Here’s what to consider?  

A space to be more productive

One of the first things to consider when it comes to your business location and making this move is to ensure that you do things the right way for your business. You need a space that can help you to be more productive. It is likely to be the reason why you are making a move in the first place. Think about where you may need to work on a computer. Perhaps you need a more open space for production or you may be hiring staff so you need to think about their working environments. Make sure you take into account all of the things that you need and only compromise when needed, as this can be a big investment to make.

Sound proofing to help with customers and clients

Another thing to think about would be soundproofing, and this can be especially important if there will be areas of your business that is loud. It might be a machine that is used for printing, it could be that you need quiet for recording videos for promotion or voice overs for brochures and content. This is when looking into websites like https://thatsoundsbetter.co.uk/ can prove useful. Finding the right sort of layout that will work for your business is essential, so while things like this can be installed, you will want to ensure the space works for your business. 

Making the space workable for any staff and employees

Moving into a new business location often means that you have gotten to the stage with your business where you can hire staff, and this can be a very exciting prospect to have. But with this means you have an added responsibility to ensure that you do all that you can to make the space workable for them. Providing desks and technology when needed, and even things like drink making facilities and access to toilets will be essentials. 

Is it accessible?

One thing that you may not have thought about but should, especially if you have a location where you want to see customers, is to ensure that it is easily accessible. This is things such as able to enter the premises if in a wheelchair, whether you are visible from the road or even whether there is parking close by or decent transport links. 

Helping your employees feel comfortable and productive?

Finally, you will also need to ensure that you can help any new employees to feel comfortable and productive within the workplace. It could be ensuring that the premises is warm in winter and cool in the summer. It might be that you need to think about the layout and flexible working options. 

Let’s hope these tips help you when it comes to doing more for your business.

SEO

Little Ways to Experience Big Recognition

The unfortunate reality of running a small business is that you cannot afford to go too big with your marketing and branding ambitions. You’re not a multinational corporation like Starbucks or McDonald’s; you cannot put the entire might of money marketing at your disposal. Instead, you’ve got to get creative. 
Intelligent business owners understand, though, that you don’t need the money as long as you’re smart about your ideas. It’s not the money that makes people stop and take notice, but something smaller. Just because it is smaller doesn’t mean it can’t bring massive recognition, though. 

Mini Marketing Machine

You can spend all the money you please on putting your business’s name up in lights and emblazoned across billboards. People will see them, sure, but eventually, they’ll start ignoring them. Instead, you can move in the other direction and go small. 
One excellent way to spread awareness in a way that people will notice, even if they don’t realize it, is to visit a website where you can buy machines to create badges for promotional events and similar merchandise. This passive and indirect marketing solution helps spread your name and purpose without spending money on ads that will eventually be removed from circulation. 

Appreciation

An excellent reputation is something that all companies want to build, and there are a few ways to do this. Unlike marketing options, reputation is not something you can purchase. It takes dedication and time. Every business owner knows it is not something you can develop overnight. 

One way to build this reputation is by showing appreciation to customers, clients, suppliers, and employees. Basically, everyone who works for or with your company. Without these people, your business would not be anywhere near what it is today, so let them know how grateful you are. 
You can give shout outs to employees who go above and beyond, you can engage clients and customers by treating them as real people, and you can frequently speak with suppliers who will give you discounts here and there. 

Cut Costs Here and There

Demonstrating your ability to not rely on big money options is another fantastic way to build the recognition you need that will get people to stop and notice your company.

Cutting costs is especially useful if you are starting a business, but it can also be beneficial for established small businesses, too. Consider analyzing your finances and discover where you can cut costs, such as with outsourcing customer support and payroll duties. 
With these adjustments, you can then focus funds elsewhere, especially on areas of the company that you’ve needed to keep too much investment away from until now. This investment can be put towards improving departments of the company that will guarantee growth sooner rather than later.

All Eyes on You

You may not have the money or even the resources to take on the Big Dogs of Business, but sometimes you don’t need to go big with your branding options. If you know how to play the game, you can make a big splash and get everyone to take notice without putting your finances at risk. 

SEO

The Ultimate Guide To Building A Foodie Empire

As a newbie entrepreneur, it can be tough to find your footing within your chosen industry. If you are looking to make it in the food sector, you will probably find it ruthless and highly competitive. The amount of new eateries and pop up foodie events that crop up each year is on the increase. More people than ever are becoming passionate about where their food comes from and using seasonal and local ingredients. If you are tempted to follow your culinary dreams, you need to be prepared to put in the hours and be ready for a steep learning curve. Take a look at this guide to help you build your food empire.

Street Food

If you want to test the waters before committing to a full blown eatery, venturing out into the community at local street food events can be the most effective way to give your cuisine massive exposure. Perhaps you want to try some fusion cuisine, set up a food van to show off food from your heritage or do some ad hoc foodie market research. Street food has become very on trend in recent years. Food festivals across the country take place annually and see thousands of visitors flock to them so that they try new gastronomic fayre. You might want to set yourself up in a gazebo or you might want to convert a horse trailer with some commercial food equipment, a gas supply and electrics. This can create a cutesy and unique food brand from which to launch your business.

Business Plan

Just like any other business, you need a plan. You may need funding which means heading down to your local bank and applying for a business loan. To do this, you need a plan that the person making the funding decision can scrutinize. They will want to see that you have mitigated any risks that may come your way, that you understand your net from your gross, and that you have made accurate financial forecasts for at least your first three years of trading. 

It can be difficult, as a food business, to secure funding from traditional routes as anything food based is seen as a high risk to invest in. Try to mitigate this by branching out a little. If you are looking to embark on a street food venture, think about jarring some of your sauces and try to get these onto supermarket shelves. Think about running a cookery course, teaching others how to cook your authentic cuisine. Or maybe you want to set up some pop up eateries. Get this written in your business plan and exploit it. Be enthusiastic when you pitch and get suited and booted to create a good impression.

Restaurants

If you want to take the plunge and set up your own restaurant, you need to carry out some market research to help you work out where to situate your eatery, the price point of your food, and the sort of menu that you should have on offer.

Restaurants pop up every year and many fail each year. To make sure that you are successful, make sure you choose the right location. Try to choose an inner city area where you are in the thick of it all. You want restaurants around you to attract foodies. You can be the new kid on the block giving diners a new gastronomic option when they head out for dinner. Being in the center with great transport links means that leases can be higher. Don’t go for so much square footage that it means you have too many covers each night. Start small and take out a short term lease to ensure that you aren’t going to spending too much money.

Ensure that your menu includes alcoholic drinks as well as artisan options. Obtain your drinks licence and top up your profits with lucrative alcohol markups. Craft your menu so that it hits every diner from the vegan to the diet conscious. Keep your prices as low as possible but ensuring that you have a healthy profit margin. You need to appear good value and well positioned in the market to offer up something new.

Being a newbie food business will mean beginning small and learning the ropes from your rivals. As you earn a positive and glowing reputation through online reviews and word of mouth, you may find your food empire growing and surging in popularity. Follow this guide and you can make a success of your business.