There is no doubt that big businesses have a host of advantages over their smaller rivals. They can enjoy established reputations, media attention and a large following of brand-loyal customers. And while it may seem like competing with the commercial giants is impossible, you need to remember that they were all in exactly the same position as you once. While you are out achieving your goals, there is nothing wrong that making your small business appear that little bit bigger to gain a sense of trust and respect amongst your customers. So, let’s examine in more detail just a few of the ways that you can achieve this feat.
Create a Good Website
There are still plenty of small businesses out there operating without a website, and if you fall into this category, now is the time to make a change. Even if you are not directly selling on your site, there are so many advantages involved in having a website including looking professional, showcasing your work and displaying customer testimonials. A website can also be a relatively inexpensive investment, but the rewards that you receive could be huge.
Rethink Your Brand
If you think about some of the biggest businesses in the world – Coca-Cola, Google, Amazon – you can instantly picture their logos in your mind. So, if your brand is not currently up to scratch and generating the attention that you deserve, it could be time to make a change. There are plenty of graphic designers out there who don’t charge a great deal but could create something for you that is truly great.
Make a High-Quality Video
If you have not yet created a video for your company, the time has come to consider doing so. You can convey a great deal of information to your customers in a short period of time, and you are also playing a big role in making your business seem professional and forward-thinking. While customers may not be willing to read a blog post, they are much more likely to turn their attention to a video.
Hire a Virtual Assistant
Even if you are running the business all by yourself, having a virtual assistant gives your company a sense of being a larger entity than it actually is. Besides this, a virtual assistant also helps to free up some of the time that you would normally on admin to concentrate on bigger things involving your business. So, take a look at Virtual HQ if you are considering getting one. You never know what advantages you may receive from taking this step.
Develop a Social Media Presence
A small business can create a much bigger reputation simply by increasing the number of social media followers that they have. While setting up accounts is the easy part, increasing the number of followers is inevitably going to be more challenging. Make sure that you post regularly with content that is both interesting and informative. Nothing looks worse than a social media account which hasn’t been active for a long period of time. And you should also try to encourage comments and interact directly with the social media users.
Start a Content Marketing Program
Just as active social media accounts make a business look bigger than it is, so too does a great blog page. Once you have set up this page on your website, you need to create a plan of the type of content that you are going to fill it with. Just like your social media accounts, you should also have a clear timetable so that you are not left for weeks or months without making a post. Make sure that your blog is used in close conjunction with your social media accounts. So, when you write a new one, remember to share it on Facebook, Twitter, and all the other channels that you have open.
Get a Prestigious Business Address
Even though you may be running your business from home, your customers don’t have to know this as well. So, you could invest in getting a virtual office to give you somewhere more prestigious to put on your business cards and other marketing materials.
These are just some of the techniques which you can use to make your small business appear bigger. Use a combination of them and you are likely to create the best impression amongst your customers. In time, hopefully, your business will be big enough to create the right impression all by itself!