Getting the message across to your customers is one of the biggest concerns for any new business. When it comes to growing, you need to develop your brand and build up exposure to it. There are many ways that you can do this, but a multichannel approach will help you to get the widest catchment.
Don’t Underestimate The Power Of Direct Mail
In these days of social media ubiquity, you’d be forgiven for overlooking printed media when it comes to marketing. The days of sending out mailshots may seem like a distant memory. But hearing that post box open will make you pay more attention these days than hearing the ping of yet another email that you probably won’t open hitting your inbox.
The truth is that we like to receive things in the post. And there is something about holding a physical item in your hands rather than receiving digital communication that can easily be deleted. Put something into your customer’s hands, send out a mailshot. But make it worth their while. If you have a loyalty scheme or have taken contact details in exchange for marketing, then you will have the start of a mailing list that you can utilize. Give them some kind of exclusive offer that you are not giving someone else. Make it a measurable campaign so that you can test its impact. You can do this by using vouchers.
Use a company such as https://www.wdmonline.co.uk/ who will be able to print and send out your communications saving you time and effort.
Building Up Your Social Media Channels
Growing your brand through the use of social media will mean that you will need to post content regularly. Having good quality posts that are of genuine interest to readers and are not just promotional material for your business will help you to build up your following. Provide advice within your niche to help your customers to find out. Think about posts that prompt a response from the reader. These will allow your post to appear in the feeds of their friends. You will create a much larger reach through posting well thought out engaging content that elicits likes, shares, and comments.
Make use of social media sharing tools such as Hoot Suite, as these can be useful for scheduling posts to go online at peak times meaning that you get the full impact of a social media campaign that hits users when they are online.
Create Measurable Campaigns
When it comes to sending out social media campaigns to promote a product or service, make it measurable. Have a promotion code, or a trackable link so that you can find out where the user has come from, and therefore where your marketing budget is best spent in the future. With a range of sponsored posts available to you, you’ll not know where to invest your cash until you try and a few different angles. Be smart and test and compare everything before investing large amounts into that approach in future.