Category: SEO

Does your business offer a service or a host of services? If it does, then your principal concern is finding clients. You need to provide your services to someone, or you won’t make any money. In our modern and competitive world, it’s hard to find clients and lure people to your company. But, it’s by no means impossible. Here are some smart ways you can find new clients: 

Start Blogging

Writing blog articles will help you find new clients. A blog gives you the opportunity to show your skills and knowledge. It lets you write about topics close to your heart and demonstrate what you can do for your clients. Think of every blog post as like a mini job interview. You show your audience what you’re capable of and what they can gain from hiring you. Obviously, make sure the topics are relevant to your services. Tips & tricks are always popular articles that show off your skills, as are guides or blogs that describe certain practices. 

Consider Tendering

The tendering process is suitable for businesses that offer services in a variety of industries. Effectively, tenders are like offers. You offer up your services in the hope that a client will hire you. This mostly takes place in the construction industry, but it’s also quite common in the financial world too. For example, a prospective client releases a tender for a construction project – say, building a new set of flats. Now, you can respond with a tender of your own, laying out your skills and what makes you desirable. From here, the initial client can single you out and hire you for the project. It won’t be suitable for all businesses, but it’s worth checking out if you think your industry uses the tendering process. 

Get Referrals/Use Influencers

Referrals are the best way to reel in new clients. Use your previous clients to show people how amazing you are. Consumers are more likely to trust the opinions of fellow consumers than those of a business. So, it doesn’t matter how often you shout about the benefits of your service. Sometimes, people need to hear what others have to say! 

There’s a blatant problem with this idea – you need to find clients to get referrals. That’s why I’ve included influencer marketing in this point. To get started, it’s handy to find a few influencers and work something out with them. It’s a bit of an investment, but you end up with instant referrals. The influencer can talk about your services to all of their followers, and you should end up with lots of new clients. Then, ask each of these clients for a referral/review (when you’ve provided your service) and your business will grow. 

I could include a few other ideas, but these seem to be the best ones. If you’re a freelancer that’s looking for clients, then I also recommend agencies. An agency can help you get your foot in the door and find your first clients. For the most part, the three ideas laid out above will provide you with most of your new clientele. 

When you’re running a business, you always need to think about your brand and the perception that customers have of your business. It’s absolutely crucial that you understand what impacts your image and what people think of your company. There’s a lot of key factors that come into play here, so let’s explore a few of the possibilities. 

Packaging 

The packaging is something that is often completely overlooked by businesses. However, believe it or not, the packaging does matter a great deal to customers and clients. They want the right presentation for a product that they are purchasing. Apple does this beautifully and uses foam packaging suppliers for all their products. It’s about ensuring that the packaging matches your brand to a tee. 

Packaging can also be important for customers who are looking for an eco-friendly business and those who want to ensure that their product arrives unscathed. 

Interactions 

Don’t kid yourself into thinking that the actions of an individual employee don’t matter. They definitely do. If you aren’t careful here, then you could find yourself with one employee dragging your entire business down. 

You can even find that the choices and actions of employees impact your business outside of office hours. These days, it’s easy to find information about anyone, including the company they work for. If you have the wrong people working for your business, you will send a poor message to your customers and clients. That’s why you need to vet your employees the right way even at early points in the recruitment process. 

The Office

Yes, the business office definitely has a role to play in your business brand. If you think about it, this is a little more clear. After all, when you invite a client around to view your office, they are hoping to be greeted by a particular sight. They want to see documents that have been carefully put away and a clean workspace. They want to make sure that your employees are productive and part of a well-run machine. If the whole office is a mess and everything is out of order, that will always send the wrong message to your employees. 

Social Media

Finally, we’d be remiss if we didn’t mention your social media profiles here. It’s worth noting the impact that decisions on social media can have on your business and certainly your business brand. You need to make sure that you are providing a reason for customers to want to connect. Now you can do this if you adopt the right prone, making them feel reassured that they are dealing with a professional company while also feeling like they are speaking to a friend. It’s a tough balancing act but one that can be accomplished with the right social media management in place.  

We hope this helps you understand how important your brand image is and some of the more interesting factors that do play an important role here. If you take the right steps, you can make sure that you are protecting the reputation of your business. 

Trade shows can be a wonderful way to promote a brand. When looking to up your efforts in marketing, face-to-face promotion can be a vital tool to utilize. Trade shows are a great way to close the gap between brand and customer, and it could be a great opportunity for you this year. 

Today we are going to take a look at all of the essential things you should prepare and bring with you when you attend a trade show. From van hire to get you from show to show, to promotional gifts for your customers, there are lots of items to bring along with you for a successful trip.

1. Business cards

The purpose of a trade show is to market your business and spread the word about your products and services. When setting up a stand, the easiest way to give out your contact details is a business card. Take the time and effort to break out business cards and hand them out to people at the show. You can also leave some on the table for people to take as they explore.

2. Sign-up sheets

If you want to take things one step further, a sign-up sheet for people to sign up for company communications can be a valuable method for gaining email addresses and leads. Leave this out on the table for a soft sell for those who want to hear more about your brand. 

3. Content

Think posters, flyers, brochures, infographics… anything that shows off data about your company and products is a winner, Create lots of promotional content before you go and this can be left out on the tables for people to pick up as they go by. 

4. Free stuff

When you go to an exhibition or trade show, what is it you remember when you leave? Free stuff. When a company offers free things for you to take home with you, this will stick in your mind for the future. Make sure to raid promotional gift websites and offer lots of fun items for people to take home and use. It will offer marketing opportunities for you as your brand name and logo will spread far and wide, and it betters your reputation.

5. Banners

Making a trade show stand to look amazing is a challenge, and the easiest way to do this is with a well-designed banner. Break out your creative brain and order a banner that is well-branded and also looks exciting and grabs people’s attention as they walk by. 

6. Pens

What is the most important item to bring with you to a trade show? Pens. Pens with your company logo on not only make for a great freebie, but you’ll need pens for sign-ups and note-taking throughout the day. 

7. Screens

One great way to capture the attention of your audience in a trade show hall is to play a video. Videos always draw attention and they can be a wonderful method of demonstrating the merits of your product or service. Play an advertorial video on loop and this should draw people to your stand to find out more.