Category: Marketing blog

Business Blog

Speed Up Office Productivity In 3 Easy Steps

A productive office is a much more fruitful office. When people are productive, it means they make the most out of every minute, ensuring lots of work gets done. This means you could potentially have a sales team closing more sales, a marketing team that generates more leads, and a customer service team that handles more problems.

All of this comes together to improve your business on the whole as well. So, how can you create a more productive office? As it happens, doing this is simply a case of following three very quick and simple steps…


Take A Minimalist Approach

Distractions are the devil when it comes to productivity. Many office workers will find something on their desk or around the workplace to get distracted by. Now, you can eliminate a huge portion of distractions by taking a minimalist approach to your office. This means you only have things that are essential to your daily operations. Desks will be bare, there’s be no vending machines or TV’s, it will be a simple environment that helps people focus on work. Your employees may find it weird at first, but they’ll soon warm to the change as they’ll find it much easier to work and be productive.

Make Everyone’s Computer Faster

Speed up everyone’s computer, and your office will operate at a turbocharged level. Think about it, everything they do will require them to use their office computer. Over time, these PC’s can become clogged up with loads of unnecessary files, slowing down the processing power. But, there are plenty of places offering computer services that will help do a desktop PC tuneup. They’ll look at everyone’s computer, get rid of everything apart from the important stuff, and tune it. The end result is a computer that’s way faster, boots up quicker, takes less time to load everything, and means everyone can get their work done in less time than before.

No More Meetings

Meetings represent the old business world, in my opinion anyway. What’s the point in holding meetings anymore when you can just send out an email to your employees? It does the same job; informs your workers what needs to be done, if they’re on track, and opens the floor up for questions. But, you can send the email out of office hours, so you don’t eat into time during the day. With fewer meetings, you could potentially save hours every week. This quickly adds up to days over the course of a few months. Alternatively, the time saved by not having meetings can go towards extending break periods for your employees. Longer breaks give them more time to recharge their batteries and attack their workload when they return from lunch. Either way, productivity will be boosted.

Three easy steps are all it takes to completely transform how productive your business is. As mentioned right at the beginning of this piece, a productive office leads to a more successful business. All these ideas are highly effective, and they hardly cost any money either. In fact, they could actually save money over time!

Business Blog

How To Market Your Brand Effectively without a Budget

If you want to market your business then you will know more than anyone how hard this can be. You will also know that if you want to market effectively, you need to have a big enough budget and this can be difficult if you don’t have much of a budget at all.

Blog Comments

Did you know that you can get a ton of shares, follows and more by just commenting on blog posts? Make sure that you follow some top quality blog posts and try and get noticed by the owner. You will want to stand out as being a top contributor, and you also need to show that you are more than willing to give them something in return for linking to you. It’s important that you don’t just dump your website URL in their comment box in this instance, because this will cause your ranking to plummet and it will also make you look distasteful in the eyes of the website owner. Remember, the more value you can add to someone’s site, the better! So give your feedback on blogs, offer alternative links and share your opinion.

Be A Good Host

The main thing that you’ll want to do with your marketing is try and drive traffic to your site. You’ll also want to try and encourage people to comment on your own site and to also get involved. One way for you to do this would be for you to host a webinar. When you do host a webinar, you’ll be able to connect with other people and you will also be able to find out what people think and how you can improve. If you feel a little unconfident with this and you want to invest in a marketing company then Hello World are a great choice.

 

Get on Social Media

Another way for you to make the most out of your marketing efforts when on a budget would be for you to get on social media. You’ll want to sign up with as many sites as you can handle, but when you do this, you have to make sure that you try and monitor them as much as possible. If you know that you can’t manage more than three sites for example then you won’t be able to run them all efficiently if you sign up to more than this. If you know that you can handle this many then you should go for it, as it is a great way for you to really get your name out there.

 

Offer Free Help and Advice

You would be surprised at how many people need help and advice out there, but much like yourself, they don’t have the budget to pay for it. If you want to establish a good client base then one way that you can do this would be for you to offer some free, basic advice. You can do this on your blog and when you are able to help people, you can then entice them to come and buy a package from you or anything else similar. They will much more likely to do so when you help them out and this is a great way for you to build your business.

Business Blog

3 Invaluable Ways To Make Running Your Own Business…

Being a business owner is a totally different experience to working for someone else. After all the buck stops with you, and that means there can be a lot of stress and responsibility resting on your shoulders. Happily, there are some ways that you can make running your business much less stressful, just read on to find out what they are.

 

Learn to delegate

One sin that we business owners are often the most guilty of is not delegating work to those around us. Yes, it’s our business, and yes things need to be done properly. However, if you can’t trust those around you to do things right then you need to ask yourself why you are paying their wages in the first place?

Remember, you cannot do every little task in the whole business. It’s simply just not possible, and you have to accept this, or you will eventually make yourself ill.

To help you delegate more efficiently, you can use tools like this Eisenhower matrix. It works by getting you to think about what needs doing and what item can safely be handed to someone else.

 

Have a plan B for when things go wrong

Business problems and disasters are always stressful, especially so when you are responsible for the financial well being of your own company. That is why it’s best to always have a plan B sorted, just in case.

Plan B’s for business disasters may include keeping the channels of communication with your favourite recruitment agency open. Just in case a key employee leaves for another position. Alternatively, it could be about setting up a line of credit with your bank, so if you need any additional money to meet cash flow requirements, you can get this sorted quickly and easily. It may even mean having an alternative product in the pipeline in case the market for your best seller folds unexpectedly. It’s all about being ready and prepared for the unexpected.

Planning for the worst can help you survive stress.

 

Balance

Another aspect of making your experience as a business owner less stressful is to balance the business side of your life with the other side.

OK, so this isn’t always the easiest thing to do when our life savings are on the line. However, it’s important to remember that you can have the most successful business in the world, but if you haven’t got things that are valuable to you outside of the business like family, friends, and hobbies, it can mean very little.

That is why it’s vital that you look after both your mental and emotional well being as well as your outside connections. To do this, you may choose to take a break from work regularly to exercise or meditate.

You may even make a pact with yourself that you will leave the office before 8pm at least 3 night a week, so you get to spend quality time with your family, and attend your friend’s social occasions. Something that is known to have a positive effect on stress and can help you be more effective when you are in the office because you return refreshed.