There’s one marketing strategy that is very effective, but which seems to be used less and less by employers across pretty much sector. What is it? The strategy whereby you treat your staff really, really well.
That might not seem like a marketing strategy at all,m but hows many times have you been out a parties, events and the like and had someone ask you where you work or what you do for a living? More times than you can remember, I’m sure! Chances are your employees, if you have any, have been asked the same and all of the usual follow up questions about how much they enjoy their work, what they do, etc., too!
Starting to get the picture?If your employees are happy at work and treated very well by you, they will sign your praises to anyone who will listen, which is probably more people than you might think, and you’ll fast get a reputation as a great company that really cares about people – think what that could do for your business!
How to Treat Your Employees Well
If you’re sold on the idea of treating your employees even better, not just for the marketing benefits, but so that you can be a good boss and create a happy working environment too, here are a few things you can do:
This is a no-brainer really – the more benefits you offer your employee, whether it be performance related bonuses, employee financial wellbeing services or even something simple like a nicer chair to help with their back problems, the happier they are likely to be and the more positive press you’ll get. It really can be that simple.
Let Them Have Their Say
Looking for something that won’t cost you much, or even anything at all? It’s simple – let your employees have their say, Get them involved in the day to day running of the business; allow them to pitch ideas and actually take them seriously and make changes when it’s clear certain practices aren’t working out well. This will make your employees feel valued, which will almost certainly increase their loyalty to you and your brand. Give it a try, and I bet you see results sooner than you think.
Always Be Honest With Them
As an employer who wants to keep the staff onside, and who cares about the wellbeing of your employees, one of the worst things you can do is lie to them. If you keep quiet about budget cuts, potential redundancies or anything like that it is only likely to build resentment and loosen the bonds of loyalty, which will probably result in some pretty poor PR for you.
Let Them have Freebies
Not only will giving your employees freebies or letting them have very generous discounts keep them happy and loyal to the brand, but it will increase advertising for your products when they show off their newly acquired toys to friends and family too. It’s another no-brainer.
Use any or all of these tactics to ensure your staff are well treated, and they will repay you many times over.