Category: Marketing blog

Marketing blog

Why Building Your Own Offices Might Be the Best…

You might simply think that renting your office is the best idea for your consultancy or marketing firm, but you will have to pay money towards somebody else’s property for long years, without having real control over where you can afford to stay, and what you can do with the building. If you are thinking about ways of reducing your monthly outgoings and saving money long term, building your own offices might be something to consider. No matter if you are erecting a steel structure in your backyard or buy land and construct something that stands out, you can make a difference and secure your company’s future. Find out below why building your office might be the best investment you make in your business.

 

Added Security

When you own your business premises, you will not have to depend on your landlord, and only have to pay the property taxes. This way, you can have a better control over your future. The owner of the office building cannot put the prices up every few months, as you own the building. You can also add security features to your buildings, such as fire and smoke alarms, and connect it to your mobile phone, instead of relying on the company’s own security firm to protect your assets.

 

Tailored to Your Needs

Whether you are thinking about moving office because you don’t have enough space, or there is no parking for your employees, you might consider building instead of renting somewhere else. You can create an office building that represents your brand’s values, and offer additional services on site, such as a canteen or a gym. Whatever you and your employees need, you can implement in your building design. Further, when you move office, you can stay flexible, and don’t have to deal with rent overlap during the relocation process.

 

You Pick the Location

You might want to move to a more preferential area in the city, but cannot afford the land. However, if you can strike a deal with some of the local authorities and buy reclaimed land cheap, you can stay in the center, and save money long term. You can pick the right place for parking, public transport, and restaurants, so you can take your clients out for a working lunch or hold your office parties and meetings in a bar.

 

You Control the Contractors

The best part of building your own offices is that you are in full control of the project. This means you will have to approve the design and materials. If you want to build a greener company, you can choose reclaimed and eco-friendly materials. You will have a say in every aspect, including machinery and contractors. To find out what type of equipment is needed to erect an office building, check out Freo Group to learn about modern machinery.

Freedom to Customize

One of the main benefits of having your own offices custom-built is that you can customize it. Would you like green windows and a huge solar sign spinning on the top? Simply ask for permission from the building authority, and tailor your building to your needs. You will not need to seek your landlord’s permission any more, and you can use the building for branding and advertising. If you want the glass to have your logo on it, you can get this done.

 

Rent-free For Life

You will be financially better off long term as well, if you build your own office. While you will have to finance the project and the materials, as well as the furnishings, your credit repayments are likely to be lower than your rent. This means you can budget better, and don’t have to face with ever-increasing property maintenance costs and rent. You will simply make the repayments on your mortgage or business loan, and build the equity on your commercial portfolio gradually.

 

Building Long Term Assets

You can build your long term assets without depending on other companies. The longer you can stay in the same office, the more customers will know about you. Further, you will not have to move, so your expenses will be reduced. Finally, if you choose a prime location, your office building can increase its value over the years, which means you will build up financial assets and securities in your business. You can later use these assets and the equity on your business premises to secure finance for further investments.

 

Serving Your Employees Better

If you own your business premises, you can meet your employees’ needs better. You can feel free to build a game room, or offer flexible working hours for those who need it. As you will have full control over your opening times, security, and regulations, you can allow them to chill in the kitchen area during lunchtime, instead of having to spend a fortune on sandwiches at the local canteen. You can offer parking, bike racks, or choose a location with good public transport and bike routes.

Improved Possibilities for Branding

Whether you want to create stop signs on the highway to lead customers to your premises or use virtual tours to introduce your clients to your work environment, you can do it if you own the building. You can decorate your entrance, set up neon lights and advertising boards with your latest projects and success stories. If you share the building with dozens of other companies, this is impossible.

If you are ready to move office, you might consider building instead of entering another few years’ of lease agreement. If you are serious about building long term assets and want to make sure that you are able to keep customers and employees happy, getting your building project off the ground might be the best decision. You can benefit from owning your business premises in many ways; branding opportunities, better features, employee relations, stability, and financial security. You can also budget better if you simply have to pay off the investment finance and live rent-free forever.  

 

Marketing blog

How To Make Your Home Business Work For You

Working from home provides a lot of freedom for many people, especially if they have other commitments like young children, pets, or even other family members to take care of. Thanks to the use of the internet, it’s now easier than ever to run a business from the comfort of your living room. In this article is going to be some tips on how you can make your home business work for you without losing steam, clients and more importantly, money.

Make an office

The first thing that you should be doing is creating an office for you to work in because it can be easy to become distracted by the television or anyone else around the house. Even if you don’t have a particular room that you could use, a simple corner of a room with a desk and everything you need will suffice. More importantly, it will give you a space to store everything that you need to do with work. You can buy office equipment fairly cheap if you shop around and before you know it you will have a professional home office to run your business from.

Have your website professionally designed

If the majority of your business is online, it’s important to have a website that’s professional looking because potential clients may turn away if your website looks like it’s been quickly thrown together. Hire some web development geniuses to do all of the work for you so that you don’t have to worry, and can concentrate on other aspects of your business. Let’s face it, a smarter looking website makes you look more trustworthy, and more trustworthy will lead to more clients. Kerching!

List your address and phone number in easy and convenient places

Make it as easy as possible for potential clients to get hold of you at any given notice. This is a good idea if you’re starting up too, as you’ll be wanting to take on as much work as possible! Make sure you have a contact page on your website, and with any social media platform that you use make sure it’s easy for people to get in contact with you!

Another great idea is to get some business cards made to hand out at networking events and to keep on you incase you meet someone who is interested in your services!

Learn social media algorithms

Finally, learning the social media algorithms will totally go in your favour because you will know when to post, and what to post at all times. Each social media platform is different, so take the time to get to know each one. You may find that certain platforms work better for your business too, so make sure that you track your followers and clicks to keep an eye on which one is the best to use.

Use these four ideas within your home business and make the smooth running of each day that little bit easier on yourself. Business doesn’t have to be as hard as it’s made out to be!

Business Blog

Office Moving Checklist for Busy Managers

Whether you will need to move your business to relocate to a new area, or you are expanding, you need to make sure that you reduce the distractions and complete the transition as soon as possible. There are certain important things you need to take care of before the movers come and everything gets packed and shifted to the new location. Below you will find a few tips on how to take care of crucial tasks when your company moves to new premises.

Letterheads and Stationery

You must get rid of all the old stationery and order the new ones before you move to the new location. You don’t want your customers to look for you at the old address. Make sure you talk to your web developer to get your business information updated on your website and different directories. This way, you can make sure that your suppliers and potential customers are able to find you.

 

Tax Registration and Accounts

Updating your business information on your incorporation and taxation documents and registration should be one of your priority tasks. You can get a penalty if you fail to notify the tax office about your move, and if you don’t get reminders because you moved, you can only blame yourself. Get in touch with a corporate accountant or attorney to find out what the simplest and fastest way of updating your company address is.

 

Letting Customers Know

If you have an email ist, you could send out an update about the move, but don’t rely on this form of communication alone. You might want to send letters on the post, and call your most important and largest clients, making them aware of your new location. Get a notice put on your website by your web developer about your move telling customers and visitors about the date and linking to Google Maps, showing your new offices.

 

Arranging Insurance

It is important that you arrange the insurance for the new business property as soon as possible. Get quotes and compare the different levels of cover, to make sure that the policy suits your business needs. If you are using shipping container transport to deliver your office equipment and furniture, make sure that the company offers insurance for the freight, loading, and unloading.

Remote Working Arrangements for Employees

To make everything go smoothly, you can get your employees to work from home remotely while the office is being relocated. This way, you can keep answering phone calls and online queries, so you don’t lose customers or have to deal with excess workload once you have moved into your shiny new offices.

While arranging transportation and managing employees is important when you move your business to a new property, you must take care of the above tasks first, to ensure everything goes smoothly, and you can get back to normal operation as soon as possible, without your customers trying to get hold of you without knowing your new address and contact details.