In terms of marketing, the dream is to have a thirty-second advert play during halftime of the Super Bowl, your business being hurled in front of almost every person in *the world (*America). Even with a 4% conversion rate, business will start booming. The problem is, not everyone can afford to spend $4 million on…
When you begin a new business venture, there is no talk of failure. Even though more than half of new firms go out of business within the first year, the mood is positive. However, after the honeymoon period ends, realisation begins to set in and you come around to the fact that your company might…
Are you starting to notice that the team you have assembled is not quite doing what you expected of them? As a business owner, this is a worry and a concern, and it certainly shouldn’t be ignored. There are many things that could be causing this problem, and it’s up to you to get to…
