An increasing number of people will turn to the internet to find something. Whether they need directions or opening times or prices or reviews, they will search online before doing anything else. Part of that search will often take them to social media, be it Twitter, Instagram, Facebook, or another platform. They will often find it reassuring to see some kind of social media presence, as they can be sure that your business is still up and running if you have posted recently, and of course, they can also see how many followers you have and what kind of engagement you offer. This all makes a difference when making a purchasing decision, so it’s clear that social media is something you need to consider for your business.
Yet getting your social media right is a time-consuming job. You need to be posting regularly, ideally multiple times a day, and you need to engage with anyone who interacts with you. When you’re running a business, your social media presence will often fall to the bottom of your to-do list, no matter how important you know it to be. With that in mind, here are some ways to stay up to date with it and save yourself some time too. Read on to find out more.
One of the very best ways you can save money in any area of business is to outsource the work. Just as you choose managed IT services or a bookkeeper to help you, some individuals and companies offer their services for social media management.
Although you will have to pay for this work to be done, when you have experts dealing with it on your behalf, you’ll get quality posts and high engagement rates, which should lead you to make more sales, and thus outsourcing will pay for itself. This plan isn’t ideal for those who like to be in control of everything within their business, but if you’re willing to let go a little, it can be ideal.
Focus On Quality
If you prefer not to outsource and do all your own social media work, but you don’t have a lot of time, focusing on quality over quantity can be the right call. Although it’s best to post a lot, if you only have the time to post once or twice a week, then make sure that post is a good one.
A high-quality post will be interesting, informative, entertaining, and will offer the reader something. You can ask a question, let people know about a special offer, provide some general information about the sector you work in, or run a competition, for example. The type of post doesn’t matter quite so much as the quality, so work hard to ensure it looks and sounds just right.
Use Scheduling Tools
Maybe you have plenty of free time on a Monday morning or a Wednesday lunch-time or a Friday afternoon. If that’s the case, you could use that time to write all your upcoming social media posts for the week ahead. Whether that’s two or seven or twenty-one, if you create them in advance using the time you have free, then you won’t have to worry about them when you’re busier at other times. All you’ll need to do is find a couple of minutes to post them when you need to.
To make things even easier, you can use free scheduling tools to help you. Facebook has one built-in, for example. You can write and schedule everything at once, and then you’ll just have to check your feed a few times a day to engage with those commenting. Although you’ll still need to be involved, it saves a lot of time overall.