You probably hear a lot about using social media for business, and that’s because it’s so important. If you aren’t making use of social media as much as you can, you’re going to be missing out on a massive opportunity to advertise your company, which is something that we know you don’t want. A lot of businesses find it difficult to get to a stage where their marketing is doing really well, but when you use social media, this isn’t so much of a problem. So, if you don’t know why advertising this way is so essential, then it’s a good thing that you’ve come across this article because that’s exactly what we’re going to be looking at. Keep reading if you would like to find out more.
Gives You A Bigger Platform
Using social media gives you a bigger platform to reach a whole range of different people. We know that you’ve got your target audience, and we can almost guarantee that they are on social media, but that doesn’t mean other people aren’t going to be interested in your product or service. You need to make sure that as many people as possible know about your company because this is how you reach new customers. It doesn’t have to be the case that every single person who buys from your business is a member of your target audience, and perhaps it’s even better that they aren’t.
Most people have at least one social media page, but many have two or three. The main social media platforms are Facebook, Twitter, Instagram, and LinkedIn, which means that you need to have a page on all of these sites. If you don’t have one right now, you need to set one up sooner rather than later to address as many people as you can at one time.
Allows Different Kind Of Posts
Another benefit of using social media is that you can use a variety of different methods to get your message across. For example, you’re not going to just be limited to text posts no matter what platform you are using, and this gives you an opportunity to create exciting and engaging content. The people who are visiting your pages are not going to want to sit there and read massive blocks of text each time, so you want to change it up. Make good use of videos and photos at the very least so that they have something a bit different to look at.
It might even be a good idea to create polls and have people engage with the page a little more. This makes your business look more interesting as you’re not just sticking with the standard posts.
Make Use Of Ads
Some social media platforms such as Facebook allow for ads on their site, and you should make use of these as much as you can. You have to pay for these, of course, but they are well worth it with the amount of added traffic to your site that you’re going to see. This doesn’t have anything to do with your page specifically, but it is important that you understand how the ads work and how they direct traffic to your site. The great thing about the ads is that they are generating more high-quality leads for you, leading to, hopefully, a higher conversion rate and a lower bounce rate. For example, if you sell industrial water tanks and you want everyone on Facebook for example to see it if they have looked at something related, the ads work wonders.
Interacting With People
You should also be using social media to interact with the people who are visiting your page. We spoke briefly about polls above and you can use this to interact with the page visitors, but you also need to actively engage as well. It’s really simple to do this, you just need to talk to them. If they leave a post on your page, make sure that you are replying and giving them the information that they are looking for. Converse with users about promotions, freebies, and any competitions that you are running to ensure that everyone is on the same page. Give as much information as you can while also just talking.
Even simple things like asking people if you can fix an issue they’ve had if they have used you before will go a long way. Social media provides you a way to do this without all the formalities surrounding customer service phone calls and other things like this. It is also a quicker way for users to get a response from someone if the other lines of communication are busy.
A More Personal Touch
Finally, you can give your business a more personal touch by using social media. You are showing them that there is a person behind the business, which helps to make you a more relatable company. People don’t want to buy from some faceless corporation anymore, they want to buy from someone who has their needs at heart when they created the product or service. They also want to buy from someone who has some values that they are willing to share, so make sure that you are open and upfront about what you believe in.
Talking to customers and potential customers through social media might not seem like something you want to spend your time doing, but it is great for building relationships. In a way, this is advertising your business because you are showing yourself to be a company who cares for and has time for its customers. This is super important to the people who are looking to buy from you, so make sure you are putting the effort in here.
We hope that you have found this article helpful and now see why advertising on social media is essential for your business. Understanding why you are doing something is half the battle, then putting it into practice is the other half. So, now that you have the understanding, you can move on to making it a reality, and seeing your business really benefit from this. Good luck, and we hope that you see some great results soon.