PPC, or Pay Per Click, is a marketing term that refers to advertising online. Whether it be on social media or on a search engine such as Google it is important for you to use pay per click to draw in customers to your website and to purchase.
Today we are going to talk about PPC and some of the simple tips you can take on board this year to help you make the most of this form of advertising online. Maximize your leads with these simple tips.
Choose the right platform
It is important to choose the right platform for the kind of campaign you want to run, and as a marketer, you want to look at your goals to figure out where your campaign should sit. For website visibility and leads, search engine ads can be incredibly helpful and when people search for a term relevant to you, your ad will be put there for them to click. Social media is more about engaging with people and showcasing your business before the customer clicks. For a fashion brand, an Instagram PPC campaign would be more effective because you can show off fashion pieces and grab attention visually. Think about your brand and focus, and ensure you stick to this.
Research your target audience
It is so important before you start any marketing campaign that you consider your audience and what they want to see. Good PPC Management is all about researching your target audience to find out what kind of people they are and the kind of things they like. Age, location, and behaviour should always impact your decision making in ad campaigns and researching will allow you to set the correct parameters and reach the right people. Doing this will decrease your CPC rate too as more people will see your ad that is interested.
Try keyword research
Keyword research is a big part of a good PPC campaign and it will allow you to find the right people through relevant subjects and topics. By having the best keywords associated with your campaign, only those who search for or are interested in that subject will see your ad. This means your budget won’t go to waste on people who aren’t interested.
Write engaging copy
When writing an ad, you need to grab attention not only with your product or service but with words. Make sure that your headline is captivating and ensure that it explains what you do, and why people should visit your website. Be concise and clear, and ensure you get your point across quickly and it only takes a split second for someone to decide not to click on your campaign.
Create a CTA
A call to action will give people a direction to follow once they have viewed your campaign. This is an important thing to add to your PPC campaign because it will add authority and it will remind people to either call, learn more, or book for your services or product.