Everything You Need To Consider During Rebranding
There will come a time when you think your company needs a bit of a shake up. And there is no better way to shake up your business than by rebranding it. When you go through a rebranding, you will completely overhaul the look of your company’s whole branding and logo. This means redesigning the website, social media profiles, and any printed marketing materials that you use. You might think that this doesn’t sound too difficult, as it just requires a bit of a redesign. However, that isn’t the case. Get it right, and it can really give your company a big boost. Get it wrong, however, and you might find that some of your old customers get put off by the new look and could take their money elsewhere.
Wondering how you can get your rebranding just right? If so, then read on!
Hire An Expert
If this is your first attempt at rebranding, you will find it very useful to hire the expertise of a rebranding expert. This can be quite expensive, but you will be able to find it by going to https://smallbusinessloans.co and applying for some finance. Even though this can work out quite pricey, it will certainly be worth it in the long run. Firstly, that is because an expert can be an objective third party, and they can bring a different perspective to your viewpoint. Not only that, though, but they can their years of expertise and experience to the table and explain how you can effectively execute the rebranding.
Find Some Continuity
A rebrand shouldn’t be a completely new beginning; it just has to be a different chapter. So, it is important that there is some continuity between your old branding and the new one. You might want to keep the same color in the logo for example. Alternatively, you might want to hold on to the typeface that appeared in your old branding. Think about an element of your current branding that really speaks to the public, and try to hold onto that for continuity.
Give Your Company Enough Time
Most people think that rebranding takes hardly any time at all. However, that couldn’t be any further from the truth. In actual fact, it can take a long time, and you need to prepare your company to go through this lengthy process, especially if you want your new brand to be the best it possibly can. Make sure you set up a timeline to work to, using tools like https://tomsplanner.com. Expect to go through lots and lots of redesigns before things start to go right!
Give People Time To Accept It
It might also take your customers and clients time to adapt to and accept the new design and branding. So, don’t worry if your customer numbers drop off shortly after the relaunch of your brand. After a month or so, they will have forgotten about the whole rebranding and will certainly return. They’ll definitely start to prefer the new branding!
Hopefully, all of these tips have given you plenty of food for thought!