What Do Consumers Expect From Modern Marketing?
Just as print media can seem vastly out of date in 2020, it’s true that marketing methods are somewhat falling by the wayside, too. This is true of even tried and tested methods that have been here for some time. Consumers, on average, are becoming too smart and are too able to filter out bad advertising for a business to approach them without thought.
But what do consumers expect form modern marketing? They may be great at tuning out during a radio advertisement, or flipping past pages in a magazine that have full banner advertisements to proudly present – but it seems that the online space has opened up a plethora of new options for businesses up and down the country.
That all sounds very well and good – but what approach should you actually take? Nuance is important here – and your approach could usually be more directed than you think. So – where are you supposed to get started? Let’s explore three tidbits of new wisdom together, as they’re liable to have the best effect:
Easy To Digest
Easy-to-digest marketing is something quick, snappy, but also informative. It doesn’t outstay its welcome. Think of how most people will focus on your marketing. It will be through a social media feed, or through a quick advertisement on the radio or television. It could be a billboard. These platforms must immediately show the product or service and why it’s good, in an understandable fashion, in a very short space of time. If you can’t do that, then it’s important to refine your approach. While Christmas television advertisements can often be long and endearing, we all know this is because captured attention is at a peak. When your approach is easy to digest, you will stand a better chance of being noticed.
Clear & Consistent
Staying clear and consistent in your strategy is an essential component of marketing yourself and your brand well. For instance, if using corporate video production services to help you design a range of excellent short promotional films, keep the themes tight, and digestible, and understandable. This will help you retain that sense of strength around a certain virtue you wish to push and have understood – and it will also help your brand seem cohesive, trustworthy, and interesting. That’s a good place to start.
Novelty matters. You need to show them something they haven’t encountered before. This could take the form of humor, or perhaps a showcase that is unlike anything they may have imagined. We can all think of the times a food advertisement managed to shoot a particular foot product in such a way that we started drooling in our minds (or perhaps physically) – this is the result you should hope to achieve. Novelty draws attention, and attention can be converted into a purchase. With that goal, your days of mediocre ad campaigns will be over.
With this advice, we hope you can operate in-line with the marketing suitabilities of modern consumers.