As the marketing industry changes, businesses must evolve to remain competitive and future proof. One of the most effective ways to market yourself in 2020 is by creating compelling video content. There are plenty of different ways that you can approach video content, including advertising campaigns, product videos, live streams, tutorials, or webinars. Whichever type of video marketing you choose, there are plenty of benefits.

1 . Increase conversion rates 

According to Biteable, ‘videos attach 300% more traffic and help to nurture leads.’ When your site visitors watch a compelling video, they are likely to share it, tell their friends, and invest in your product or service. Video content can help you to tell your brand story, showcase your individuality, and entertain your audience. Using video content, you can appeal to the values and emotions of your consumers and nurture your leads.

2. Boost your SEO

Using videos can increase your ranking on Google in several different ways. Firstly, using video boosts your click-through-rates, including increasing your organic traffic. Secondly, using video is proven to reduce bounce rates; people tend to spend longer on pages that include video. What’s more, high-quality video content increases your chances of getting quality backlinks. It’s advisable to put your video on YouTube, seeing as it’s the most popular search engine besides Google. Videos are frequently shared on social media, so you’ll also improve your online presence.

3. Improves trust and branding

Video content is a fantastic way to improve consumer trust and boost your brand power. Videos are by far the easiest way to forge a connection with your audience; they are more visual, personal, and engaging compared with copy alone. Videos can help you to provide informational content, and allow your audience to get to know you, which generates trust. Oberlo reported that 81 percent of consumers said that they need to be able to trust a brand to buy from them.’

4. Improve your email marketing

Video can help to improve your email marketing campaigns. It’s often a challenge to get people to open emails, but including video can actually improve your open rates. Most of us can relate to the fact that it’s just easier to watch a video than to read over a longer piece of copy! It’s widely suggested that viewers retain more of a message from videos when compared to text alone. If your email marketing campaigns need a revamp, video is certainly the way to go.

5. Educate your audience

Modern marketing is about educating your audience as much as it is about selling. To gain a loyal following, you must seek to become a thought leader in your industry, offering your audiences unique insights. Providing educational content is far easier through the medium of video. With the right video production team, you’ll achieve beautiful content that helps your business to stand apart from the crowd. For live streaming, some of the most popular platforms include Facebook Live, Vimeo, Periscope, and Dacast.