A call to action or CTA is used extensively in marketing and is used to prompt an immediate response or hopefully convert to a sale or a sign up.
Although this is fairly common practise on Twitter covers, I have recently noticed an increase in brands using calls to action on their Facebook covers and I can see why!
Your Facebook cover is PERFECT for this because it is the first image a potential customer will see when they click on your business page!c
So what kind of CTA’s can you include in your cover?
- A special event you have coming up
- A release of a new product
- A special offer or sale
- An ‘ As featured in ‘ section to build trust
- The release of an E-book
- A live chat event
- A subscription to a business blog
- Any awards you have received or brilliant reviews!
- Promoting a hashtag
Here are just a few examples of how you could use Canva to do this but obviously not using every CTA at once! Switch is around so your fans always have something new to discover.
Just REMEMBER the graphic will show up differently on your mobile so ensure you check the layout first!