So, you’re a new startup and your website is getting a lovely flow of traffic. You’ve managed to nail your SEO strategy, you’ve signed up for all of the available social media platforms and you are getting a steady flow of people clicking through to your company website. The problem? You’re not getting very many customers actually buying from you through your website. Visits are great, but a successful business needs to survive on more than clickers alone!
Your web design could be the snazziest around and your blurb could be on point, but if you are increasing traffic and yet not making any money, then what’s the point? Converting visitors to your website into buyers is not always easy, but it can be done with a few small tweaks. We’ve got some of the best ways you can convert your visitors into genuine leads, and these hacks should help your business from the get-go.
Customers who visit a website often have a goal in mind, whether this is query that needs answering or you have a product they are interested in. If your contact page isn’t up to scratch, people will not want to contact you and learn about you. People are impatient, and it’s so important to have instant information in the world that we live in today. Offering a live chat service to your website with extended business chat hours is going to enable your visitors to get their questions answered with the least possible hassle. It gives you a shot at helping a customer before they decide to abandon their purchase completely – boom, customer.
You want to make money, so it makes sense that you offer something to your customers as a hook. Sacrificing a little profit to lure people in is a smart business technique. Offering a freebie can often be enough to get people interested in you, and then a regular customer base built up off the back of your stunningly amazing freebies.
Ask For Opinions
When you ask for feedback from customers, you have to prepare yourself for negativity. This doesn’t mean you’ll get it, but customers like to be heard and if you are offering a platform for them to get any opinions off their chests, then you are onto a winner. Customers like to feel important and by offering an incentive for their feedback, you can create leads. Free trials and freebies are great, and while these may not always result in a sale, you can learn from it anyway!
When you put a website out there for people to visit, the goal is to sell. You want to sell your company vision and your product or service to the people clicking on you. There’s a reason that they are looking for you, so you need to make that click mean something for you as well as them. Make your business stand out first, then endeavour to give the customers what they want – you’ll reap the reward later!