The Power Of Running Popup Stores
Revolutions in business occur all of the time, it’s often just hard to keep track of them all. This is also due to the fact that a revolution does not necessarily have to completely override everything that came before it, but build on the echoes of what works to make something new and special. This is why we are seeing a true renaissance in pop up stores and street food trucks as of late.
You may be tempted to run your own pop-up store, be that to sell artwork, clothing, limited edition products, or something else entirely. But where does the power of a pop-up store lie, and also, how can you best curate your efforts for the best result? It’s worth asking these questions, because if you’re not careful, you may lose the incredible opportunity to make the most of this.
Thankfully, if you’re willing to be courageous and put all of your effort into making this a success, it can launch your small store to fame in the local community, and perhaps even further than that. In the following advice, we hope to lead you towards that result:
Spreading The Word
The exclusivity of a pop-up store makes them very special, and their temporary nature will often mean that people spend time coming to you instead of other, more permanent stores. For example, if you are a somewhat famous online influencer with a new fashion line, offering these items within a pop-up store designed by your branding in a popular city can help you spread the word through social media, and word of mouth and sharing capacities will do the work from there. All of a sudden, finding and appreciating your offering will help people feel they are part of something, and that limitation can often increase the value of said items you may be selling. Carefully managed, this may even give you the chance to offer your output in a much more streamlined manner. This in itself can be powerful.
Remember, the limitation of a pop-up store can mean that you have a chance to make a statement. It’s important to go all in when designing this experience. Sure this may seem like an exclusive thing to offer, but if you fail to provide quality behind that, interest will dry up quickly. Pop up stores can be the rental of a space for a week or so, the use of container conversions can allow for a more mobile and streamlined experience, or showing up at business expo’s can help you benefit from the surrounding potential of the businesses around you.
No matter what you choose, curate your best intentions. Use graphic designs, lighting, the presentation of said product, a streamlined sales experience, the entertainment of the queue, and perhaps the privacy of the store itself (through blackout windows or a separate exit) to help the space feel active and interesting. This is a great place to show your creative flair.
Not only this, but these efforts can also help spread the word. Ensuring that your pop-up store is Instagram or Twitter worthy can help news of your presence spread like wildfire, and not only that, but serve as amazing marketing material for the next time you choose to develop something like this.
Messaging can also be a great thing to consider. We have already spoken of the power social media has in allowing these popup stores to gain a sense of limitation and exclusivity, but the messaging you apply, such as in temporary branding, curating this experience as part of a movement and not just a product sale will help reflect back onto your products sold as something even more valuable than they might be. Even if you’re selling simple fashion accessories, all of a sudden those products not only represent what they are, but the movement they were part of. Thoroughly applied and considered, this can raise the desire for whatever you offer, and you’ll learn a great deal about business messaging.
It’s quite clear to see that pop-up stores can offer something that more fixed or online offerings cannot, and that’s a sense of premium exclusivity. However, it’s important that you justify that in every way you can, to become more substantial than simply becoming a business that serves as a fashion accessory.
With the previous advice, we hope you can achieve that through and through.